Jennifer Canizaro, office manager at Endodontic Specialists in Metairie, La., says she sees lives change every day among her practice’s patients. Not bad for a practice that mainly deals with a single procedure. Of course, as Jennifer notes, there are …
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Here we are again … the onset of 2014 is near and we are excitedly awaiting the infamous “ball drop” to ring in the New Year! The start of a new year also symbolizes a new beginning – a chance …
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Most of our days are consumed by problem solving and decision making. We encounter problems at work and in our personal lives. It could be a problem with a co-worker, a project, a family member, a customer, or a patient. …
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Who would have ever thought that Ron Burgundy would become a bright and shining example of great marketing? Will Ferrell’s “Anchorman” character has created such a buzz marketing and promoting the Dodge Durango that not only are the spots popular …
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After a very successful Grins for a Good Cause campaign this year – thanks to everyone who participated via their Patterson branch and helped support the fight against breast cancer! – we were inspired to continue fundraising for a good …
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Where did 2013 go? As we come to the end of the year, I want to take a moment to make sure that you have all the necessary information needed for End-of-Year processing. First, before you get started, remember to …
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I often get questions from people about what others are doing to become more “successful” and how they are achieving their goals in attaining success. Here are 7 easy steps to success by developing integrity within your dental practice: 1. …
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In a recent Off the Cusp post we highlighted the inspirational story of Donnell Rank; successful businesswoman, pageantry participant, volunteer, mentor to other women and cancer survivor. Donnell is just one of many women who has been touched by generous …
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Recently I’ve seen some dental marketing service companies pitching automated dental social media marketing in this way: “… the primary purpose of a dental practice blog is search engine optimization, not socialization. We turn off blog comments so that they …
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When the leader of an organization begins to accept less than the best, the standard is lowered. Whether that acceptance of less than the best is for the performance of the leader him/herself or when the leader accepts less than …
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In an era of dentistry with rapidly changing technologies, Patterson Dental now features an exclusive line of the aptly named Pioneer Lasers. Lasers today are valuable tools in the dental practice, and more and more dentists are discovering laser technology. …
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When presenting treatment recommendations and the cost of care, helping patients understand the value of the dentistry and their payment options and obligations is important. As important is presenting that information in an environment that gives them the ability to …
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To be a successful, modern dental practice one has to market outside of the waiting room. While your front-of-the-house team can help you score referrals and keep your active patients happy, you’ve also got to be thinking about the patients …
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Who’s your social media champion? This is the person in your practice who manages your social media. Even if you’ve chosen to work with an outside social media partner, it’s imperative that you have at least one internal team member …
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There is a strong connection between oral health and overall health. That’s not news to you, but too often, it is news to patients. One of the goals of Hygiene Assistant Cynthia Clegg is to help patients understand how taking …
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