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Monthly Archives: December 2013

December 31, 2013

One Procedure, Unlimited Impact

Cool dental technology, practice efficiency, and orthodontics

Jennifer Canizaro, office manager at Endodontic Specialists in Metairie, La., says she sees lives change every day among her practice’s patients. Not bad for a practice that mainly deals with a single procedure. Of course, as Jennifer notes, there are …
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Paul Guggenheim - President, Patterson Dental
By: Paul Guggenheim
President
Patterson Dental
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December 30, 2013

Start with the Vision

New Years Clock

Here we are again … the onset of 2014 is near and we are excitedly awaiting the infamous “ball drop” to ring in the New Year! The start of a new year also symbolizes a new beginning – a chance …
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Mahlia Matsch
By: Mahlia Matsch
Organizational Development Specialist
Patterson Companies
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December 27, 2013

4 Steps to Problem Solving

Human Resources

Most of our days are consumed by problem solving and decision making.  We encounter problems at work and in our personal lives.  It could be a problem with a co-worker, a project, a family member, a customer, or a patient.  …
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Jennifer Thul
By: Jennifer Thul
Sales Training Specialist
Patterson Dental
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December 23, 2013

6 Things Ron Burgundy Can Teach Us About Dental Marketing

Who would have ever thought that Ron Burgundy would become a bright and shining example of great marketing? Will Ferrell’s “Anchorman” character has created such a buzz marketing and promoting the Dodge Durango that not only are the spots popular …
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Misty Clark
By: Misty Clark
Vice President of Creative Services
Jameson Management, Inc.
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December 20, 2013

Sporting a New Look for Movember

Grins for a Good Cause

After a very successful Grins for a Good Cause campaign this year – thanks to everyone who participated via their Patterson branch and helped support the fight against breast cancer! – we were inspired to continue fundraising for a good …
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Tim Rogan
By: Tim Rogan
Vice President, Marketing, Merchandise
Patterson Dental
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December 19, 2013

Year-End Eaglesoft Processing

Eaglesoft

Where did 2013 go? As we come to the end of the year, I want to take a moment to make sure that you have all the necessary information needed for End-of-Year processing. First, before you get started, remember to …
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Jana Berghoff
By: Jana Berghoff
Technology Marketing Manager
Patterson Dental
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December 18, 2013

7 Easy Steps to Success by Developing Integrity Within Your Dental Practice

I often get questions from people about what others are doing to become more “successful” and how they are achieving their goals in attaining success. Here are 7 easy steps to success by developing integrity within your dental practice: 1. …
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Darren Kaberna
By: Darren Kaberna
AccelerateMyPractice
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December 17, 2013

Grins for a Good Cause: A Lot to Smile About in 2013

Grins for a Good Cause

In a recent Off the Cusp post we highlighted the inspirational story of Donnell Rank; successful businesswoman, pageantry participant, volunteer, mentor to other women and cancer survivor.  Donnell is just one of many women who has been touched by generous …
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Tim Rogan
By: Tim Rogan
Vice President, Marketing, Merchandise
Patterson Dental
2 Comments Leave a Comment
December 16, 2013

Is Automated Dental Social Media Marketing a Lie?

My Social Practice

Recently I’ve seen some dental marketing service companies pitching automated dental social media marketing in this way: “… the primary purpose of a dental practice blog is search engine optimization, not socialization. We turn off blog comments so that they …
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Jack Hadley
By: Jack Hadley
Partner
My Social Practice
4 Comments Leave a Comment
December 12, 2013

Leadership Revolution: Holding Fast to a Standard of Excellence

excellence

When the leader of an organization begins to accept less than the best, the standard is lowered. Whether that acceptance of less than the best is for the performance of the leader him/herself or when the leader accepts less than …
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Cathy Jameson
By: Cathy Jameson
Founder and Chief Visionary Officer
Jameson Management, Inc.
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December 11, 2013

A New Exclusive Line of Lasers

pioneer lasers

In an era of dentistry with rapidly changing technologies, Patterson Dental now features an exclusive line of the aptly named Pioneer Lasers. Lasers today are valuable tools in the dental practice, and more and more dentists are discovering laser technology. …
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Elliott Carson
By: Elliott Carson
Director of Marketing Core Equipment
Patterson Dental
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December 10, 2013

Sometimes it’s not what you say, it’s where you say it

When presenting treatment recommendations and the cost of care, helping patients understand the value of the dentistry and their payment options and obligations is important. As important is presenting that information in an environment that gives them the ability to …
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Bete Johnson
By: Bete Johnson
Vice President of Business Development
CareCredit
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December 9, 2013

8 Great Patient Marketing Campaigns to Send This December

RevenueWell

To be a successful, modern dental practice one has to market outside of the waiting room. While your front-of-the-house team can help you score referrals and keep your active patients happy, you’ve also got to be thinking about the patients …
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Alex Nozdrin
By: Alex Nozdrin
Founder
RevenueWell
1 Comment | Leave a Comment
December 4, 2013

Social Media Champion Checklist

Social Media and Legal Considerations for Dentistry

Who’s your social media champion? This is the person in your practice who manages your social media. Even if you’ve chosen to work with an outside social media partner, it’s imperative that you have at least one internal team member …
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Rita Zamora
By: Rita Zamora
Founder
Social Media Marketing For Dental & Medical Professionals
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December 2, 2013

A Patient Experience Win-Win

Cynthia

There is a strong connection between oral health and overall health. That’s not news to you, but too often, it is news to patients. One of the goals of Hygiene Assistant Cynthia Clegg is to help patients understand how taking …
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Paul Guggenheim - President, Patterson Dental
By: Paul Guggenheim
President
Patterson Dental
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