Winston Churchill once said, “We make a living by what we get, but we make a life by what we give.” Does your dental practice benefit from the power that comes in doing good? People like doing business with people they like – and the rewards for doing good extend well beyond great karma.
Reason 1: Team Unity and Practice Culture
Charitable campaigns like Smiles For Life, Toys For Tots, Give Back a Smile, etc., foster a mindset inside your dental practice − a feeling … a mood … an attitude about the way you view business. Using photos, videos and text shared via social media provides powerful storytelling opportunities. These outward manifestations of your dental team’s culture strengthen patient relationships AND equally important, positively impact team dynamics as well.
Reason 2: Helping Others Matters
Life is short. Pause. Help. When you do something good for someone else in your community it just feels right − right down to your core. Peyton C. March said, “There is a wonderful mythical law of nature that the three things we crave most in life − happiness, freedom, and peace of mind − are always attained by giving them to someone else.” It’s true.
Reason 3: It’s Good for Business
Top-of-mind awareness is a powerful marketing tool. Sharing the charitable things you do through your social media presence is an effective way to generate word of mouth in your community. Of course, generating business isn’t the primary objective but it’s a very real side effect.
Here’s an AWESOME “Doing Good” Opportunity for YOUR Practice
Have you heard of Smiles For Life? March through June, hundreds of dental practices throughout the U.S. and Canada raise donations through teeth whitening services for seriously ill, disabled, and underprivileged children in their local communities and around the world. 100% OF THE DONATIONS GO TO CHILDREN’S CHARITIES. Since 1998, they’ve raised nearly $35 million, benefiting hundreds of children’s charities around the world.
YOUR Practice Can EASILY Participate
The Smiles For Life Foundation is the charity arm of the Crown Council − an alliance of leading-edge dental teams that are passionately committed to serving their communities through charitable work. Learn how your practice can participate in Smiles For Life!
Do Something Today
Whether it’s big or small, take advantage of the good that comes to your dental practice through doing good. What is your practice doing? Please share below to help everyone benefit.