Let’s face it – the internet has changed the way we do business. According to the Pew Research Center, 9 in 10 American adults (including potential new patients!) use the internet to shop online, scan Facebook, or perform research. Even …
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It goes without saying that the true cornerstone of a successful dental practice is the quality of the work performed and services provided. However, even if you have the most talented team in the country, without a marketing plan in …
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Life is full of special events that we will remember forever. Whether it’s walking down the aisle on a wedding day, hugging an out-of-state relative at a family reunion, or shaking the dean’s hand at a graduation ceremony, these big …
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Have you ever been in a conversation and felt that you weren’t being heard? What a frustrating feeling! Now, imagine how a patient would feel if they experienced this during an appointment. If a patient expresses her oral health concerns …
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Does your practice struggle to attract, recruit, and keep top Millennial talent? With the Millennial generation expected to make up 50 percent of the global workforce by 2020, that means adapting to this new generation isn’t really an option – …
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The single most important thing you can do for your practice is to hire the right people. A good hire will not only bring positivity and cohesiveness to your practice, it can directly affect your success in patient retention, production, …
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It is a well-known fact that in the United States, our healthcare system tends to focus on the treatment of disease, rather than the prevention of it. This sentiment is echoed in the following excerpt from a 2012 New England …
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Oprah may have design guru Nate Berkus, and HGTV may have design power couple Chip and Joanna Gaines, but Patterson is not one to be outdone. We have an elite team of design rock stars ready, eager, and qualified to …
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In the dental world, it’s the little things that keep your patients coming back cleaning after cleaning. Think of it like coming back home after college. Your mom makes your favorite foods, does your laundry, helps you with your finances, …
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Are you looking to grow your dental practice without spending a fortune? According to research by acclaimed marketing and sales platform Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating …
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Does your practice have 4 operatories? If you increase that number to 5, your revenue will increase by at least 20%. What about if your practice has 3 operatories, and you increase that number to 4? Your revenue will increase …
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Having a top-notch hygiene team is a wonderful thing, but assuming everything is being taken care of is a big mistake many practices make. In almost every practice we work with we consistently see the following 3 pitfalls within the …
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Every dental hygiene team member should have a productivity goal or target within the practice. What does this production goal represent? Is it a random number you come up with based on what your colleagues have suggested? Your hygiene productivity …
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You’ve invested plenty of time and money to build your dental practice into a significant asset. Perhaps it’s time to put the equity you’ve accumulated to work for you in order to take advantage of business and growth opportunities. Tapping …
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With the onset of fall sports (football, lacrosse, soccer, etc.) make sure to remind your patient athletes that a mouthguard should be considered part of the protective equipment pickup this season! If a patient participates in organized team sports, the …
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Did you know there are 35 million children between the ages of 5 and 18 who play organized sports in the U.S.? Did you also know the parents of those children spend upwards of 5 billion dollars annually on sports …
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Paid search advertising can be confusing for those of us who are not digital marketers. In fact, even for those of us who are experienced with paid search, keeping up with Google AdWords and other ad platforms is tough. For …
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If your office is like most, your practice management system is home to several hundred dormant patients who haven’t stepped foot in your office for over 24 months. They’re your ghost patients, and the uncaptured revenue they represent is one …
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Have you noticed lately how marketers are cashing in on the real fear of not having enough new patients? Does your practice stress about new patient numbers every month? What if instead of focusing so much energy and fear on …
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Do you offer teeth whitening at your office? Of course you do; most dental offices do. But how much whitening do you actually perform every month? If you’re like most practices, probably not much. The main reason for this is …
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What is the case acceptance percentage in your practice? This is a difficult question to answer for most practices but one of the key statistics to know and understand. This percentage tells you many things about the practice and how …
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Are you one of the many practice owners with a New Year’s goal of increasing the number of patients you see this year? If so, good for you! But remember, it requires an investment to grow your business. In addition …
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What is SEO and how does it relate to dental practices? SEO, or search engine optimization, refers to the process of making your website Google friendly (or Bing friendly or optimized for any other search engine). You can spend a …
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Have you ever wondered why some patients say yes to treatment and others don’t? This question has been on the minds of practicing dentists since the inception of dentistry. So what is the magic bullet to improve case acceptance? Understanding how we, …
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If you’re like most of us, the very idea of refinancing your debt in the midst of a busy career and home life is enough to give you heart palpitations! But the truth is that if you are carrying debt …
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Three times a year, we release a new edition of Patterson Today, our office design, equipment and technology magazine. In each new edition we share the stories of doctors from around the country who have partnered with their local Patterson …
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With millions of consumers looking for dental services online, and with more and more information popping up on their screens every time they hit “Search,” your prospective patients are, predictably, looking for shortcuts. The best one out there: another patient’s …
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Everywhere you look, someone has a mobile device in their hand. In a restaurant, at a store, walking down the street, while brushing their teeth, or even having a crown placed… people are perusing the internet on the phone. A …
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The world has changed. We see this change at every turn as technology influences all aspect of our lives. For those of us whose parents raised on us on the value of a great work ethic, it’s important to recognize …
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We are a bit more than halfway through 2013. Some dentists out there are saying: “Where did the year go already??!! We’ve got to get on it and produce, produce, produce!!” Other dentists are calmly saying: “Halfway through the year… …
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