3 Ways to Create End-of-Year Excitement and Engage with Your Patient Community

Though holiday plans for many families will be different in light of the COVID-19 pandemic, there are still plenty of ways to show your patients they’re part of your practice’s family and create some excitement heading into the new year. We asked Cassie Brehmer, a marketing campaign specialist at Patterson Dental, for her top tips for marketing during the holidays, reactivating patients and getting a boost leading into the new year.

The Routine Dental Exam: The First Line of Defense Against Oral Disease

Regular comprehensive dental exams provide patients the best chance at improving their health and quality of life while allowing practitioners to deliver a higher standard of care. This OnTarget article discusses oral health screening guidance for clinicians before and during the exam, the importance of oral cancer screening, and recommended products for dental exam and prophylaxis.

Keeping up With Demand: A New Practice Faces Questions About the Future

For many new and longtime dental practices, the thought of expansion can be daunting. Questions persist about how to take on more patients in an existing space and whether the adoption of newer technology will help dentists deliver services faster. But with the help of Patterson Dental educator Kathy Brodal, a new practice in North Dakota reached its goals in less than six years.

Dentistry Beyond 2020: Looking Forward to the Future

To say that 2020 was a year of rapid change is an understatement. After a brief shutdown of practices across the country due to the COVID-19 pandemic, the dental industry reopened with the adoption of new technologies, stricter infection control guidelines and a renewed focus on personal and team wellness. Linda Harvey, MS, RDH, HRM, shares her thoughts on what’s in store for 2021.

A Dentist Office With a Different Approach and a Less Traditional Design

Steven Freeman, DDS, is the owner of Elite Smiles, a full-service dental office located in St. Augustine, Fla., that provides pediatric dentistry, orthodontics for all ages, Invisalign, implants, general dentistry, sleep apnea treatment and more. With nearly all dental specialties covered, patients rarely get referred to another dental office. But Freeman did not always have the space for all-inclusive dental services.

How Automated Patient Reminders Save Time and Money

Automated patient reminders can reduce no-shows by 34% or more. In addition to the cost on a patient’s health for not following up on necessary treatment, the tangible costs of no-shows can have a severe impact on health care in general and your bottom line specifically. See how automated patient reminders can improve the continuum of care while increasing office and staff efficiency.

Patient Recall Marketing Webinar Series: Power Your Patient Comeback

As dental care in the age of COVID-19 starts to feel routine again, many practice owners are looking for new ways to cut costs and run their offices more efficiently. In a new webinar series, you’ll learn how marketing and communication software solutions like Solutionreach and OperaDDS can help you kickstart your schedule and boost your patients’ return appointments with convenient, automated and measurable patient outreach tools.

Dental Instrument Reprocessing and Waterline Maintenance: Behind the Scenes

Safety is a critical part of every dental patient’s experience. They want to feel comfortable about the care you and your team provide, and that includes the steps you take to ensure they’re safe from infection. What patients see in your waiting room and operatories is only part of the story. Would they still feel good about your practice if they looked into your sterilization room or could inspect your dental unit waterlines?

Equip Your Dental Practice with Next-Level Sanitization with PurLite Clean UV-C Cleaner

Keeping high-touch personal items and PPE clean can provide additional safeguards against the spread of COVID-19. One solution for sanitizing high-touch personal items is the new PurLite™ Clean UV-C Cleaner. PurLite is a sanitizer that uses advanced, medical grade UV-C technology to provide a fast and effective way to ensure patients and employees feel safe and protected while in your office.

On-Demand Webinar: New Patients, New Procedures and Faster Recovery with Solea

When dental offices reopened amid the COVID-19 pandemic, some practice owners saw an increase in costs associated with PPE, coupled with a loss in revenue from scheduling fewer patients. Learn how Mark Ligocki, DDS, surpassed pre-COVID production and collections by performing new procedures and doing more same-day dentistry with the Solea all-tissue laser.

Educating Patients on the Importance of Oral Health and Routine Dental Care

Making sure patients are well informed of the importance of oral health before they even book their hygiene appointment can help curb anxiety or other barriers that may be preventing them from coming into the dental office. And with staff training on how to communicate key oral health messages with patients, the oral hygiene appointment can be the perfect way to build relationships and trust with patients.