Are you utilizing Instagram to help market your dental practice? If not, now may be a great time to start! There are only a few simple DOs and DONTs to keep in mind and you’ll be up to speed in no time.
Did you know that many of your patients are publishing Instagram photos from right inside your practice during their visits? It’s true. Just go to Instagram and search the term #dentist. You’ll be amazed to see the thousands upon thousands of photos with that hashtag – most of which are being published while people are sitting in your treatment rooms.
Just for fun, we took 220 of them and compiled this little video:
So, if all that publishing is going on inside YOUR practice too, are you taking advantage of it to raise top-of-mind awareness? Perhaps you could launch an Instagram promotion. Or, simply train your team to ask patients if they’d like to take a selfie with you using their smartphone and then post it to their Instagram page and tag your location! They can also share the photo with you for posting to your practice’s Instagram account.
As you know, Facebook is rapidly moving toward a pay-to-play model. And although Facebook still provides tremendous marketing value, Instagram is still in its infancy, making it much easier for followers to see the content your practice publishes.
Here are five practices doing a great job launching their Instagram presence…
If you’re using Instagram in your dental practice, what advice can you share for those just getting started? Please add your thoughts in the comments section below. And good luck with your Instagram marketing!