Today there exist a plethora of social media channels that allow us to connect and interact with each other in ways we never thought possible. We share photos, videos and information with friends and family on Facebook and Google+; we follow our favorite news sources and the lives of our favorite celebrities on Twitter; we network with other business professionals on LinkedIn, and much more.

But each of the big social media platforms mentioned above is used for a wide variety of reasons. For example, some use Facebook solely for personal enjoyment, while other individuals and organizations utilize this 900 million user social networking site to market a product or service.

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