“World of Mouth” means something drastically different in the dental world than it does to the rest of the world. It is no longer only about what dental professionals see when they look at patients’ teeth and gums, but rather what their patients (and the rest of the world) have to say and how they share that with the world through social media. Social media has taken over and changed the way we interact, the way we live and the way we do business. Erik Qualman, author of Socialnomics, has created this video which shows just how “word of mouth” has become “World of Mouth.”

As the dental world and the social media world collide, is your practice ready for this dramatic shift? Patterson Dental is integrating social media into the way we do business, and we are developing resources that can help be your guide in the World of Mouth. We are partnering up with AADOM and Rita Zamora to bring eDOM to dental office managers. We will also be providing helpful tips and tricks right here on Off the Cusp, as well as our other social media channels, so you can stay informed of what the new World of Mouth means for you and your practice.

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