Author: Andrea Umbreit

Andrea Umbreit is the Director of Marketing and Communications for Smiles Change Lives, a national nonprofit organization that connects caring orthodontists with children in need. With more than a decade of experience working in nonprofit organizations ranging from education, to environment, to oral health, Andrea will present a broad framework for incorporating various brand-building philanthropic initiatives into your practice to support charity and impact your bottom line. With an undergraduate degree in molecular microbiology and Spanish Literature from Washington University in St. Louis, and a Master’s Degree in Public Administration from the University of Missouri-Kansas City, Andrea has absolutely no formal training in marketing and has been an important force in marketing SCL during its national expansion. If she can pull this off, so can you!

Playing the Charity Card – Take the Gamble Out of Doing Philanthropic Work

Part II: How to Effectively Market Your Charitable Work While Playing the Charity Card By now I hope you’ve narrowed down your philanthropic initiatives to a handful of great causes that meet the needs of your practice, your patients and your community (see Part I). […]

Playing the Charity Card – Take the Gamble Out of Doing Philanthropic Work

Part I: I’ve found that all oral health professionals have the talent and desire to give back to their community. These teeth-loving heroes like to use their superpowers to change the lives of families in need in their backyard and beyond. However, there are so […]