2 Common Social Media HIPAA Questions
We’ve been asking you to submit your most pressing HIPAA-related social media questions, and a couple came in that I think are important, common questions. Question 1: How do you...
Balancing Social Media and Patient Privacy
Undeniably, technology has transformed the way dentistry is delivered and how we communicate with patients. With these changes come federal and/or state laws such as HIPAA, mandating patient privacy and...
Stock audio and images for your videos
If you’re making a video and are considering using stock audio or images, we’ve got some tips for you (thanks to Dee for Dentist for the question). For practices that...
And the Winner Is…
In-office promotions and patient giveaways are an easy way to market to existing and prospective patients. However, there are always legalities that must be followed to be sure that what...
Your Most Pressing Social Media HIPAA Related Questions
A few months ago, I wrote an article called Social Media Legal Considerations for Dentistry. Since then, I’ve received dozens of comments, questions and feedback. Many of you were simply grateful...
Using Social Media in a Regulated Industry
Social media is a very common piece of marketing strategy for many businesses, including dental practices, and often these businesses look to their customers to help create content. Customers are...
Video Tips: Know What You’re Going to Say
Internet videos are like dog years. To you, what feels like only one minute can feel like seven to your audience. That’s why it’s particularly important to be concise when...
Enhance Your Twitter Profile Image For Better Engagement
There is no perfect strategy that fits for every social media platform. That’s why we encourage our clients to understand the subtleties of each social media tool and think about...
Video Tips: The Importance of Audio
The dental practice is many things. Quiet is not one of them. Despite the inherent difficulty of finding a quiet location within the practice where you can make your video,...
Video Tips: Let There Be (Appropriate) Light
Whether it’s a dental practice trying to market a new service or a puppy doing something amazing (OK, more likely the puppy), we have all encountered videos with poor lighting...
Video Tips: Put Yourself in Position for a Memorable Video
Somewhere in the not-so-distant past, where increasingly accessible video technology crossed paths with the rise of social media, the viral video was born. Few are immune to its intoxicating effects...
Shifting Gears in Facebook Marketing: Throttle Up in 2015
Facebook has changed dramatically in the last few months. Your social media strategy must change too. Without major changes, many practices will find their visibility and results may perish. There...
Measuring the Effectiveness of Your Tweets
Picture it. You’re sitting at your work computer, writing a tweet about the new post you wrote for the practice’s blog. Painstakingly, you go over the details of the tweet...
Top 10 Blog Posts of 2014
If you’re a frequent reader of Off The Cusp, then you’ll know we cover a lot of topics and hear from a lot of different contributors who have a huge...
See How 5 Dental Practices Are Using Instagram Marketing
Are you utilizing Instagram to help market your dental practice? If not, now may be a great time to start! There are only a few simple DOs and DONTs to...
The State of Social Media in Dentistry 2014/2015
Are you wondering what’s happening in social media today? What’s working - and what's not? What are we seeing? According to Pew Internet Project’s research, 74% of online adults use social...
10 Recommended Boards for Your Practice’s Pinterest Page
Are you pinning yet? Hope so. Pinterest can be a useful tool in your dental marketing toolbox. If not, here’s an important concept to remember: Your first question should NEVER...
The Influence of Mom on Facebook
If so many teens find Facebook uncool, is it still worth your marketing spend? Consider the reason Facebook is no longer cool in teenagers’ minds – teachers, moms, dads and...
Is Your Social Media Supporting Your Marketing Funnel?
For five years now, we’ve been coaching hundreds of client practices and thousands of other dental practices on the merits of nurturing patient relationships online. Doing so is certainly a...
Social Media Marketing: Where Should You Focus?
Should your practice be on Pinterest? What about LinkedIn? Does Instagram really matter? The answer is different for every practice. Many practices don’t want to spend time considering questions like,...
Learning About Dental Marketing From A Bucket Of Ice
How does social media marketing help spread the word about your practice? Often, it starts by doing good—then, sharing those “stories that spread”. And here’s an awesome example happening as...
How to Use #Hashtags for #DentalMarketing
Love them or hate them, hashtags are everywhere. Used correctly, hashtags can help supercharge your social media content. On the other hand, use them without consideration and you risk annoying...
Social Media Helps Move Your Practice Away From Commodity Dentistry
A Costco cup of coffee costs $0.50. Down the street at Starbucks you’ll pay six times that much. Have you ever heard people walk into Starbucks and ask them to...
Social Media’s Value – It’s Not You, It’s Me
Are you wondering if social media marketing is worthwhile? The issue in questioning social media’s value often comes down to expectations. In conferences, Facebook groups and various forums, I’ve heard...
Leveraging Your Social Media for Recruiting
Social media isn’t something that should just reside in a marketing plan. An increasing number of job seekers are turning to social media to not only connect with the companies...
5 Things to Expect From Your Social Media Marketing Provider
Many practices have implemented an internal social media manager. For those who haven’t, most work with a social media marketing provider. In other words, those practices have hired someone to...
Social Media Changes, Trends and Happenings
Social media change is constant. If you’re still managing your Facebook, Twitter and other platforms the same way you did last year, you are likely missing opportunities. Like many of...
Social Media Legal Considerations for Dentistry
As social media use in dentistry evolves, questions, quandaries, and unfortunately legal risks grow too. I recently had the pleasure of presenting alongside the brilliant Dr. Michael R. Ragan, D.M.D,...
“Yes, I’m Busy. And Yes, I Care.”
Chris Brogan wrote a book last year entitled, “The Impact Equation” in which he introduced the term “Echo” as part of effective social media marketing strategy. For a dental practice’s...
Social Media Manager for Dentistry − Sample Job Description
The role of social media manager is fast becoming a practice standard. Is your practice positioned to succeed? As social media becomes more accepted as a long-term communication tool −...