A Personal Touch for the Holidays
So how many of you just cringe when you walk into a national retail store in late July and see aisles filled with Halloween and Thanksgiving décor/items? Then by August...
New Equipment Catalog & Fall Financing
Each year, we put out a publication that features our most popular equipment and technology solutions – from cone beam and digital imaging to operatory packages and small equipment. Equally...
Patterson Today – Fall ’12
Three times a year, we get to announce the release of a new edition of Patterson Today. Our office design, equipment and technology magazine, Patterson Today lets us tell the...
Students and Technology
I love talking about technology with today’s dental students. First, there is no fear of the learning curve. They have no preconceived ideas of how a dental practice runs. These...
CEREC AC with Omnicam Announcement
Earlier this week, Sirona sent out word that a new CEREC intraoral camera would soon be released. Ever since that announcement the anticipation and buzz surrounding the potential significance of...
Sirona to Reveal New CEREC Camera
In case you missed the news... Sirona to Reveal New Camera for CEREC® on Day One of its CEREC 27 and a half Anniversary Celebration Charlotte, NC (August 13, 2012) –...
Doing Social Media Well (Part II)
As I stated in Part I, by now you’ve probably heard plenty of social media “best practices.” As promised, here are ten practices, or online behaviors, to avoid in social...
8 Common Mistakes Managers Make (Part 4)
Mistake #4 – Failing to Set Goals and Expectations It’s simple…when people don’t have a complete and accurate understanding of their goals and expectations, they are less productive. Research tells...
Pinterest Announcement
As many of you are aware, we are very active in the social media space and truly enjoy the interaction and conversations that take place there with dental professionals, vendors,...
Eaglesoft’s Advanced Scheduling Features
If you’ve been reading my posts you are already well aware that Eaglesoft’s practice management software can help increase productivity and keep your office running efficiently. What some offices may...
Twitter – How to Make the Most of Your Tweets
There’s a common reason many dental practices don’t see benefits from their tweets. Some people have the impression that social media is only about technology. The tendency then is to...
OSAP – Because Safety Matters
OSAP (Organization for Safety, Asepsis and Prevention) is a community of dental practices, educators and consultants, dental companies and stakeholders with interest in trusted information, education and resources in the...
Insurance Made Easy
For many dental offices, insurance related issues can be complicated; staff members may not fully grasp all the intricacies of the industry to begin with, much less feel confident enough...
Doing Social Media Well
Social media has far outgrown its infancy, and is presently emerging from adolescence into full maturity. Many businesses worldwide, including the majority of Fortune 1000 companies, are utilizing social media...
Fall Hygiene Guide
Watch your mailbox! On August 1, our Fall Hygiene Guide will be arriving at dental practices and hygienists’ homes all across the country. It will feature promotions, special pricing and...
What is your capacity to grow?
About two months ago, I had the pleasure of speaking with John Luginbill of The Heavyweights about social media strategy for dental practices. He brought up a rather simple concept...
10 Essential Treatment Plan Tips & Tricks
Give your patients the information they need to come to an informed decision and accept the treatment you recommend. Eaglesoft allows its users to effortlessly create comprehensive treatment plans in...
Help Others By Helping Yourself with DentaCheques
Throughout the year we at Dental Lifeline Network receive letters, thank you cards and other grateful messages from the many people who receive dental care through our programs. I recently...
Eleven Rules of Good Business
Taken from the November 1956 issue of Patterson’s monthly news publication, PHC Newswheel Digest: CUSTOMERS…are the most important people in any business. CUSTOMERS…are not dependent on us…we are dependent on...
Is Your Practice Ready for Automatic Patient Communications?
I’m always amazed at how quickly the technology landscape changes at a dental office. From management software that integrates every part of the business, to 3D imaging, to chairside CAD/CAM...
CEREC 3D Summit
If you’re already a CEREC owner, you will not want to miss the 3D Summit for Digital Dentistry, which takes place on August 15, 2012 at the Venetian in Las...
CEREC Discovery
If you are a dentist who has been investigating the benefits of CAD/CAM, but you have not yet invested in the technology, here is your ultimate opportunity to Discover CEREC....
Visual Communication
“A picture is worth a thousand words.” It’s an adage that has almost become a cliché. We say it, we hear it, but does it impact how we choose to...
![Playing the Charity Card [PRESENTATION]](https://www.offthecusp.com/wp-content/uploads/2012/06/Smiles-Change-Lives.jpg)
Playing the Charity Card [PRESENTATION]
Our annual Dolphin meeting always features a handful of guest presenters, mainly made up of consultants and clinicians who share their expertise on practice trends throughout the dental specialty industry....
Are There Second Chances at First Impressions?
You all know the saying, “You never get a second chance to make a first impression.” Can you get another try at a first impression? Most everyone would say no,...
clubCEREC Members Get a Local Marketing Boost
There are many advantages to being a member of the CEREC Club, but one advantage in particular gives members a resource that shares information on CEREC technology while providing a...
2012 OSAP Annual Symposium
This year’s annual session, “Connecting to Drive Compliance,” is crucial for anyone working to ensure the safe delivery of oral healthcare. It will take place at Loews Atlanta Hotel in...
Behind the Scenes of an Eaglesoft Release…
While customers only see the marketing pieces prior to a software release, the gears of the development release cycle are working well in advance of that. Customer feedback, an essential...
Give People a Reason to Talk
We’ve all heard the old adage, “There’s nothing new under the sun.” While there is truth to this statement, it should never be used as an excuse for not striving...
Is Your Office Involved in Your Local Community?
This is a question I ask offices regularly, as it should be a piece of your marketing strategy. I will frequently hear that an office started a program such as...