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Author: Adrian Lefler

Online dental marketing: Staying HIPAA compliant in 2023
Dental Practice Marketing

Online dental marketing: Staying HIPAA compliant in 2023

Adrian Lefler Adrian LeflerOctober 17, 2022October 17, 2022

Staying HIPAA compliant requires knowledge of HIPAA regulations and changes or updates to the Privacy Rule. Adrian Lefler of My Social Practice shares some of the common digital marketing strategies for dental practices and how they should be evaluated for HIPAA compliance.

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Candy sweet swap: A fun Halloween dental marketing campaign
Dental Practice Marketing

Candy sweet swap: A fun Halloween dental marketing campaign

Adrian Lefler Adrian LeflerOctober 12, 2022October 12, 2022

Running a Halloween candy sweet swap campaign is a simple and effective way to create social media content, connect with your patients and community, and establish yourself as an oral health leader. In this blog post from Adrian Lefler of My Social Practice, you’ll learn everything you need to run an effective candy swap campaign.

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Dental SEO quiz: What does GMB have in common with GBP?
Dental Practice Marketing

Dental SEO quiz: What does GMB have in common with GBP?

Adrian Lefler Adrian LeflerAugust 15, 2022August 15, 2022

Google My Business is being replaced by Google Business Profile. Adrian Lefler of My Social Practice explains how this change makes it easier to keep your Google business listing up-to-date and shares tips on optimizing your listing for improved Google search rankings.

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Dental website ownership vs. control: Know this before you spend a dime on a new website
Business of Dentistry Dental Practice Marketing

Dental website ownership vs. control: Know this before you spend a dime on a new website

Adrian Lefler Adrian LeflerJuly 7, 2022July 7, 2022

Dental website ownership is a tricky subject. There are parts of your website that you own and others that you do not own. Adrian Lefler of My Social Practice shares his best tips to avoid some of the biggest mistakes regarding website ownership; saving you time, stress and money.

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Write a captivating dental blog post in 15 minutes [templates included]
Dental Practice Marketing

Write a captivating dental blog post in 15 minutes [templates included]

Adrian Lefler Adrian LeflerMay 23, 2022May 23, 2022

Blogging is one of the best ways to help your website rank high in search engines. It’s also one of the most effective ways to educate patients about what really matters to your practice, their oral health. Adrian Lefler of My Social Practice shares how to get started with dental blogging.

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Want to rank higher on Google Maps? Follow this local dental SEO guide
Dental Practice Marketing

Want to rank higher on Google Maps? Follow this local dental SEO guide

Adrian Lefler Adrian LeflerFebruary 3, 2022February 4, 2022

This comprehensive guide from Adrian Lefler of My Social Practice includes valuable information, effective strategies and step-by-step instructions on how to optimize a Google My Business account for a local dental practice.

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