Dental industry news, trends and information from Patterson Dental.
Building out a robust social media strategy and consistently sharing relevant, informative and authentic content is a cornerstone of a larger marketing plan for most any business. As dentists start to reopen their practices after having been limited to only emergency care, it is important to revisit any current social media plans and adjust to the current realities and expectations of patients.
With most dental practices in the U.S. open for emergency care only, it can be easy to stress about the future of your practice. Amid the uncertainty, it’s important to remain optimistic and think of ways to turn the negatives into a positive. Imtiaz Manji, the co-founder and chairman of Spear Education, recently shared his ideas on how to navigate the coronavirus crisis and how dental practices can use this tough situation to improve their business and come back stronger.
Whether right before patients come in for an appointment, while in the waiting room, when they’re in the chair, just after their appointment or in between visits, you should always be communicating.
You know the list. Those things within your dental office that take entirely too much of your valuable time. Determining what patients are eligible from an insurance standpoint, for example. Or, what about communicating with patients and reminding them of upcoming appointments. Even backing up […]
How do your patients prefer to receive communication such as appointment confirmations and reminders from you? Chances are the answer is not one-size-fits all…nor should it be in 2018! More than ever, consumers are demanding highly personalized experiences, and the smartest companies and brands deliver, […]
September 30th is International Podcast Day, and we’re celebrating by sharing with you a list of 15 dental industry podcasts worth lending an ear to. Podcasts as a whole have experienced a surge in popularity over the last few years (nearly 70 million Americans listen […]
It’s 2018 and technology is quite literally all around us. In fact, it seems you can automate just about anything these days, from adjusting your belt to accommodate post-meal bloating to dispensing a perfectly portioned glass of wine or a segment of dental floss. While some […]
“The customer is king.” “The customer is always right.” “When the customer comes first, the customer will last.” Every dental practice knows that putting the customer first is essential to both current success and future growth. But “putting the customer first” isn’t merely a task […]
When new patients visit your practice for the first time, they come with a unique set of experiences that may or may not include feeling at ease around doctors and hygienists. Regardless of where on the comfort scale your patients fall, there are a variety […]
Everyone is familiar with the idiom, “a picture is worth a thousand words.” Well, you can think of your dental practice’s office design in much the same way. If your patients walk into your waiting room and are greeted by a larger-than-life coral reef complete with […]
Warm pumpkin spice, tart caramel apples, gooey pecan pie…these are the iconic flavors and smells of fall. We know they make for tasty treats, delightful drinks, and comforting candles, but how would they fare if they were turned into dental floss flavors? We said see […]
It goes without saying that the true cornerstone of a successful dental practice is the quality of the work performed and services provided. However, even if you have the most talented team in the country, without a marketing plan in place your staff may remain […]
Life is full of special events that we will remember forever. Whether it’s walking down the aisle on a wedding day, hugging an out-of-state relative at a family reunion, or shaking the dean’s hand at a graduation ceremony, these big moments become treasured and timeless […]
Does your practice offer multiple whitening solutions? If so, how successful are you at encouraging your patients to use them? According to the American Dental Association, in the past 20 years, teeth whitening has become one of the most popular esthetic dental treatments. Whiter teeth […]
Valentine’s Day is just around the corner and while most folks will celebrate by passing out chocolates, lollipops, and all manner of sweets, that just wouldn’t be very dentist-like of you now would it? Give the gift your patients expect, nay deserve. Give the gift […]
With Halloween just two weeks away, most Americans have ~PUMPKIN~ on the brain. We’re drinking pumpkin flavored lattes, sniffing pumpkin scented candles, and dreaming up ways to incorporate these gorgeous gourds into our indoor and outdoor decor. We at Patterson are not immune to this […]
What’s not to love about Valentine’s Day? This holiday encourages showering family and friends with love, affection, attention, and even treats like crafts, cards, and sweets! Patients, do you want to offer a token of appreciation for your healthy smile by leaving a valentine at […]
Another year has come and gone, and everywhere we look there are signs that winter is fast upon us. It has always amazed me how quickly a year will go by, especially in the last quarter as we prepare for cooler temperatures and holiday celebrations. […]
Our research continues to show that the two biggest turnoffs that occur when a prospective new patient checks out a practice’s Facebook page for the first time, both revolve around unceasing self-promotion. Either the practice is autoposting review after review after review to their feed […]
Investments run deep in your practice: the best staff, the most efficient operations, and more advanced technology. If part of this effort involves CEREC, you understand patients aren’t the only beneficiaries of this amazing machine. Capitalizing on the profit potential of CEREC, however, means you’ve […]
We monitor, analyze and obsess over dental marketing posts all day long. The goal? To determine what content is most effective in helping practices thrive. We learn a lot – and we’re passionate about sharing what we learn with the dental industry, and implementing what […]
On September 24, David Mihm published the 2015 Local Search Ranking Factors, which is a collaborative project across the SEO industry to evaluate which factors are the most important for local SEO. The timing is perfect because Google My Business (GMB) has been proven in […]
Have you been looking for a fresh approach to marketing whitening in your practice? My friend and prominent dental practice consultant, Gary Takacs, often refers to teeth whitening as a “gateway service” that leads to more interest in other restorative and cosmetic dental services your […]
Reactivation campaigns in disguise. That’s the real role of birthday and holiday cards. These twice-a-year wonders of reactivation have remained a mainstay of practice marketing for as long as we can remember because, historically, they’ve been effective at pulling in lapsed patients. But, not all […]
I’ve listed Google My Business optimization as one of the top 5 SEO strategies to deploy for your dental practice online presence. It’s time to talk about “Google My Business (GMB)” in more detail. The reason is that optimizing your GMB listing is one of […]
One of the things that I really love about my job is the opportunity I have to visit face-to-face with so many dentists, orthodontists, and team members around the country. This last week I spoke at the Southwest Dental Conference in Dallas, did a social […]
These days every dental practice using Facebook is looking for more effective ways to get Likes, comments, and shares on their posts. Download These 5 Free Challenges… They Work! These proven social media “challenges” are fast and easy, fun for your team, and super engaging […]
A while back, I talked about what it takes to start up a blog for your dental practice, and while setting up a blog is easy enough to do, having good content to publish on a regular basis becomes the challenge. How often you publish […]
Paid search advertising can be confusing for those of us who are not digital marketers. In fact, even for those of us who are experienced with paid search, keeping up with Google AdWords and other ad platforms is tough. For many small businesses, the question […]
Yelp is a touchy topic to tackle. Emotions and opinions about Yelp’s platform are all over the map. I’d like to cover one little sliver … how Yelp can help your practice. Yelp’s Prominence Have you noticed lately the prominent role Yelp is playing in […]