Google My Business is being replaced by Google Business Profile. Adrian Lefler of My Social Practice explains how this change makes it easier to keep your Google business listing up-to-date and shares tips on optimizing your listing for improved Google search rankings.
Dental website ownership vs. control: Know this before you spend a dime on a new website
Dental website ownership is a tricky subject. There are parts of your website that you own and others that you do not own. Adrian Lefler of My Social Practice shares his best tips to avoid some of the biggest mistakes regarding website ownership; saving you time, stress and money.
![Write a captivating dental blog post in 15 minutes [templates included]](https://www.offthecusp.com/wp-content/uploads/2022/05/marketing-tips-mysocialpractice-blog-templates.png)
Write a captivating dental blog post in 15 minutes [templates included]
Blogging is one of the best ways to help your website rank high in search engines. It’s also one of the most effective ways to educate patients about what really matters to your practice, their oral health. Adrian Lefler of My Social Practice shares how to get started with dental blogging.
Want to rank higher on Google Maps? Follow this local dental SEO guide
This comprehensive guide from Adrian Lefler of My Social Practice includes valuable information, effective strategies and step-by-step instructions on how to optimize a Google My Business account for a local dental practice.
7 Ways to Increase Dental Office Productivity
Finding new ways to increase dental office productivity can improve the agility of your staff, boost the patient experience and help you bring in new patients. Improvement in any of these areas can help increase revenue in the process.
Dental Practice Success: 4 Tips To Close Out the Year Strong
With the end of 2020 comes new lists, goals and ways to creatively end the year on a high note. Cassie Brehmer shares how connecting with patients who have unfinished treatment, getting ready for the rush between Christmas and New Year’s and finding ways to celebrate your staff will help close this year out on a positive note.
3 Ways to Create End-of-Year Excitement and Engage with Your Patient Community
Though holiday plans for many families will be different in light of the COVID-19 pandemic, there are still plenty of ways to show your patients they’re part of your practice’s family and create some excitement heading into the new year. We asked Cassie Brehmer, a marketing campaign specialist at Patterson Dental, for her top tips for marketing during the holidays, reactivating patients and getting a boost leading into the new year.
Anatomy of the Perfect Dental Recall Campaign
RevenueWell has put together this handy guide to the perfect dental recall campaign to help practices keep the loyal, and the less-than-reliable, patients on track, all while reclaiming more revenue for your practice.
5 Ways to Enhance Your Website and Grow Your Patient Base
In an increasingly competitive, constantly shifting digital landscape, it isn’t enough to just build any website and call it a day. Steps must be taken to ensure that potential patients not only find your site but, once they do, are compelled to choose your practice over another.
Reopening Your Dental Practice: A COVID-19 Social Media Plan
Building out a robust social media strategy and consistently sharing relevant, informative and authentic content is a cornerstone of a larger marketing plan for most any business. As dentists start to reopen their practices after having been limited to only emergency care, it is important to revisit any current social media plans and adjust to the current realities and expectations of patients.
3 Ways to Assure Your Dental Practice Comes Back Stronger than Ever
With most dental practices in the U.S. open for emergency care only, it can be easy to stress about the future of your practice. Amid the uncertainty, it’s important to remain optimistic and think of ways to turn the negatives into a positive. Imtiaz Manji, the co-founder and chairman of Spear Education, recently shared his ideas on how to navigate the coronavirus crisis and how dental practices can use this tough situation to improve their business and come back stronger.
Patient Communications: Say the Right Thing More Often
Whether right before patients come in for an appointment, while in the waiting room, when they’re in the chair, just after their appointment or in between visits, you should always be communicating.
How Software Automation can Boost Productivity at Your Dental Office
You know the list. Those things within your dental office that take entirely too much of your valuable time. Determining what patients are eligible from an insurance standpoint, for example....
Are You Equipped to Succeed? Patient Preferences Infographic
How do your patients prefer to receive communication such as appointment confirmations and reminders from you? Chances are the answer is not one-size-fits all...nor should it be in 2018! More...
Lend an Ear to These 15 Dental Industry Podcasts
September 30th is International Podcast Day, and we're celebrating by sharing with you a list of 15 dental industry podcasts worth lending an ear to. Podcasts as a whole have...
10 Things You COULD be Doing With Your Time…
It's 2018 and technology is quite literally all around us. In fact, it seems you can automate just about anything these days, from adjusting your belt to accommodate post-meal bloating to...
10 Stats That will 100% Convince You to Start Texting Your Patients
"The customer is king." "The customer is always right." "When the customer comes first, the customer will last." Every dental practice knows that putting the customer first is essential to...
8 Ways to Make Your Practice More Comfortable
When new patients visit your practice for the first time, they come with a unique set of experiences that may or may not include feeling at ease around doctors and...
12 of the Coolest Dental Offices in the Country
Everyone is familiar with the idiom, "a picture is worth a thousand words." Well, you can think of your dental practice's office design in much the same way. If your patients...
7 Must-Have Fall Floss Flavors
Warm pumpkin spice, tart caramel apples, gooey pecan pie...these are the iconic flavors and smells of fall. We know they make for tasty treats, delightful drinks, and comforting candles, but...
18 of the Most Creative Dental Marketing & Advertising Ideas
It goes without saying that the true cornerstone of a successful dental practice is the quality of the work performed and services provided. However, even if you have the most...
The Best Times of the Year to Whiten Your Teeth
Life is full of special events that we will remember forever. Whether it’s walking down the aisle on a wedding day, hugging an out-of-state relative at a family reunion, or...
How to Make Your Patients Want to Whiten (With You!)
Does your practice offer multiple whitening solutions? If so, how successful are you at encouraging your patients to use them? According to the American Dental Association, in the past 20...
DIY Toothbrush Valentines
Valentine's Day is just around the corner and while most folks will celebrate by passing out chocolates, lollipops, and all manner of sweets, that just wouldn't be very dentist-like of...
DIY Dental Themed “Pun-kins”
With Halloween just two weeks away, most Americans have ~PUMPKIN~ on the brain. We're drinking pumpkin flavored lattes, sniffing pumpkin scented candles, and dreaming up ways to incorporate these gorgeous...
![10 Toothy Valentine’s Day Crafts [Free Printables Included]](https://www.offthecusp.com/wp-content/uploads/2016/02/10-toothy-valentines-social-800x288.jpg)
10 Toothy Valentine’s Day Crafts [Free Printables Included]
What's not to love about Valentine's Day? This holiday encourages showering family and friends with love, affection, attention, and even treats like crafts, cards, and sweets! Patients, do you want...
Silver Bells and Winter Sales
Another year has come and gone, and everywhere we look there are signs that winter is fast upon us. It has always amazed me how quickly a year will go...
The Biggest Mistake You’re Making on Facebook
Our research continues to show that the two biggest turnoffs that occur when a prospective new patient checks out a practice’s Facebook page for the first time, both revolve around...
Six Steps To Maximize CEREC Profit Potential
Investments run deep in your practice: the best staff, the most efficient operations, and more advanced technology. If part of this effort involves CEREC, you understand patients aren’t the only...
Social Media Photos Can Express Appreciation and Help Practices Grow
We monitor, analyze and obsess over dental marketing posts all day long. The goal? To determine what content is most effective in helping practices thrive. We learn a lot –...