It’s 2018 and technology is quite literally all around us. In fact, it seems you can automate just about anything these days, from adjusting your belt to accommodate post-meal bloating to dispensing a perfectly portioned glass of wine or a segment …
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“The customer is king.” “The customer is always right.” “When the customer comes first, the customer will last.” Every dental practice knows that putting the customer first is essential to both current success and future growth. But “putting the customer …
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When new patients visit your practice for the first time, they come with a unique set of experiences that may or may not include feeling at ease around doctors and hygienists. Regardless of where on the comfort scale your patients …
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Everyone is familiar with the idiom, “a picture is worth a thousand words.” Well, you can think of your dental practice’s office design in much the same way. If your patients walk into your waiting room and are greeted by a …
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Warm pumpkin spice, tart caramel apples, gooey pecan pie…these are the iconic flavors and smells of fall. We know they make for tasty treats, delightful drinks, and comforting candles, but how would they fare if they were turned into dental …
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It goes without saying that the true cornerstone of a successful dental practice is the quality of the work performed and services provided. However, even if you have the most talented team in the country, without a marketing plan in …
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Life is full of special events that we will remember forever. Whether it’s walking down the aisle on a wedding day, hugging an out-of-state relative at a family reunion, or shaking the dean’s hand at a graduation ceremony, these big …
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Does your practice offer multiple whitening solutions? If so, how successful are you at encouraging your patients to use them? According to the American Dental Association, in the past 20 years, teeth whitening has become one of the most popular …
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Valentine’s Day is just around the corner and while most folks will celebrate by passing out chocolates, lollipops, and all manner of sweets, that just wouldn’t be very dentist-like of you now would it? Give the gift your patients expect, …
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With Halloween just two weeks away, most Americans have ~PUMPKIN~ on the brain. We’re drinking pumpkin flavored lattes, sniffing pumpkin scented candles, and dreaming up ways to incorporate these gorgeous gourds into our indoor and outdoor decor. We at Patterson …
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What’s not to love about Valentine’s Day? This holiday encourages showering family and friends with love, affection, attention, and even treats like crafts, cards, and sweets! Patients, do you want to offer a token of appreciation for your healthy smile …
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Another year has come and gone, and everywhere we look there are signs that winter is fast upon us. It has always amazed me how quickly a year will go by, especially in the last quarter as we prepare for …
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Our research continues to show that the two biggest turnoffs that occur when a prospective new patient checks out a practice’s Facebook page for the first time, both revolve around unceasing self-promotion. Either the practice is autoposting review after review …
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Investments run deep in your practice: the best staff, the most efficient operations, and more advanced technology. If part of this effort involves CEREC, you understand patients aren’t the only beneficiaries of this amazing machine. Capitalizing on the profit potential …
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We monitor, analyze and obsess over dental marketing posts all day long. The goal? To determine what content is most effective in helping practices thrive. We learn a lot – and we’re passionate about sharing what we learn with the …
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On September 24, David Mihm published the 2015 Local Search Ranking Factors, which is a collaborative project across the SEO industry to evaluate which factors are the most important for local SEO. The timing is perfect because Google My Business …
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Have you been looking for a fresh approach to marketing whitening in your practice? My friend and prominent dental practice consultant, Gary Takacs, often refers to teeth whitening as a “gateway service” that leads to more interest in other restorative …
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Reactivation campaigns in disguise. That’s the real role of birthday and holiday cards. These twice-a-year wonders of reactivation have remained a mainstay of practice marketing for as long as we can remember because, historically, they’ve been effective at pulling in …
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I’ve listed Google My Business optimization as one of the top 5 SEO strategies to deploy for your dental practice online presence. It’s time to talk about “Google My Business (GMB)” in more detail. The reason is that optimizing your …
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One of the things that I really love about my job is the opportunity I have to visit face-to-face with so many dentists, orthodontists, and team members around the country. This last week I spoke at the Southwest Dental Conference …
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These days every dental practice using Facebook is looking for more effective ways to get Likes, comments, and shares on their posts. Download These 5 Free Challenges… They Work! These proven social media “challenges” are fast and easy, fun for …
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A while back, I talked about what it takes to start up a blog for your dental practice, and while setting up a blog is easy enough to do, having good content to publish on a regular basis becomes the …
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Paid search advertising can be confusing for those of us who are not digital marketers. In fact, even for those of us who are experienced with paid search, keeping up with Google AdWords and other ad platforms is tough. For …
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Yelp is a touchy topic to tackle. Emotions and opinions about Yelp’s platform are all over the map. I’d like to cover one little sliver … how Yelp can help your practice. Yelp’s Prominence Have you noticed lately the prominent …
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If you’re an endodontist, you already have a big challenge facing you – patient anxiety. For a patient, when they hear the words “root canal”, a pang of fear may run through their body as they run through how awful …
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You know those discount offers the competition sends out – $59 for a checkup and cleaning? You hate them, right? They steal your customers, right? Look. The biggest reason these mailers (or billboards, or TV ads) work is they’re shot …
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Doctors and office managers alike cringe at the thought of a negative review sprouting up about their practice. When it comes to online reputation, social media is NOT a set it and forget tool. Creating and managing an online reputation …
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Much has been written on this blog and all over the web about the benefits that social media can bring to your practice. It’s definitive – social media isn’t a fad. Too many of your patients use it (210 million …
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As most of you know by now, Facebook has undergone (and continues to undergo) a huge transformation in the way it handles business pages. Facebook has moved aggressively to a “pay-to-play” model. They’re tight lipped with their stats, but estimates are that …
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We’ve been asking you to submit your most pressing HIPAA-related social media questions, and a couple came in that I think are important, common questions. Question 1: How do you handle the release of information process in light of HIPAA …
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