While digital technology and state-of-the-art equipment often take center stage when it comes to impressing patients and delivering high-quality care, technical service plays a critical supporting role in ensuring a positive experience for the dental team and ultimately, the patient. But as John Bettencourt, Patterson Dental’s vice president, marketing, equipment and technical service, points out in the February issue of First Impressions, the successful service team is about more than technical expertise.

As part of FI’s special section dedicated to this critical area of the practice (http://goo.gl/1GcqJ), John weighs in on the all-important technical service components and the skills, personal qualities and intangibles that set the most trusted technicians and teams apart from the others.

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