Advertising in general is a mixed bag. You have to be present regularly to be noticed. Remember, as my colleague Misty Clark says, your message must be seen, felt, heard or experienced 5 to 7 times before it truly registers. Not only do ads in […]
Author: Carrie Webber
Baby Steps – Marketing Strategies on a Budget
One of the scariest elements to marketing is the financial commitment it takes to get something accomplished. If you are financially strapped, your marketing endeavors may seem like an unattainable goal. I am here to tell you there are baby steps you can take to […]
Maximizing Internal Marketing Opportunities
There are moments when you know you need to do something to increase your productivity or to increase new patients, but the idea of investing in such efforts seems so overwhelming. I believe many of you have a marketing opportunity available to you that is […]
Collaboration: The Rock Star Approach to Practice Success
At the Golden Globes this year, U2 received the award for best song in a film for their song “Ordinary Love,” from the film Mandela. In their acceptance speech, tucked in the laundry list of names worthy of thanks, they gave a nod to Chris […]