With the end of 2020 comes new lists, goals and ways to creatively end the year on a high note. Cassie Brehmer shares how connecting with patients who have unfinished treatment, getting ready for the rush between Christmas and New Year’s and finding ways to celebrate your staff will help close this year out on a positive note.
Though holiday plans for many families will be different in light of the COVID-19 pandemic, there are still plenty of ways to show your patients they’re part of your practice’s family and create some excitement heading into the new year. We asked Cassie Brehmer, a marketing campaign specialist at Patterson Dental, for her top tips for marketing during the holidays, reactivating patients and getting a boost leading into the new year.
Making sure patients are well informed of the importance of oral health before they even book their hygiene appointment can help curb anxiety or other barriers that may be preventing them from coming into the dental office. And with staff training on how to communicate key oral health messages with patients, the oral hygiene appointment can be the perfect way to build relationships and trust with patients.
Keeping patients updated with paperwork, reminders for their appointments and a list of what to expect when they get to the office will help ensure they keep their appointment. Here are three steps to create a positive patient experience and help make sure your schedule stays full and breaking appointments is a rarity.