As many have experienced firsthand, the social media platform known as LinkedIn is a fantastic professional networking tool. LinkedIn members can build a robust online community of colleagues, business partners and former classmates. Recruiters utilize LinkedIn to find talented candidates for employment, and inversely, LinkedIn […]
Author: Christian Plewacki
December Events
Here’s where you can find us in December. Be sure to come say hi; we’d love to chat with you! Alabama 12/7: Bessemer – Implant Dentistry 12/7: Pelham – Treating Snoring and Sleep Apnea Arizona 12/13: Lake Havasu City – Discover CEREC Omnicam California 12/4: […]
Brand Transparency
As the dynamics of how companies, both big and small, interact with their customers on social media continue to be analyzed, deconstructed, defined and redefined by the experts, those whose objective it is to market their business in the social space must continually question their […]
Toothy Pumpkin Contest Winners Revealed!
I’d like to begin by thanking all of the artistic and gifted people who participated in this fun Halloween contest by submitting their unique and toothy creations. Selecting three finalists was no easy task, and that’s not lip service; on Facebook and Twitter, we received […]
Toothy Pumpkin Contest!
It’s that time of year when people across the country are stocking up on candy for trick-or-treaters and planning for Halloween parties and festivities. Tonight or sometime this weekend, many will gather with friends and family to show off their pumpkin carving skills (or lack […]
November Events
Here’s where you can find us in November. Be sure to come say hi; we’d love to chat with you! Arizona 11/11-11/16: Phoenix – Association of Military Surgeons of the United States National Event California 11/1: Huntington Beach – CEREC Software 4.0 11/1: Sunnyvale – […]
For Success in Social Media Marketing, Follow the 4 E’s
Engage, Educate, Encourage, Entertain Social media, this explosive sphere that fosters social interaction and helps businesses connect with prospects and customers, is long past the emergent stage. More than that, it’s safe to say that this interactive phenomenon that began to spread like wildfire sometime […]
Leveraging the Power of Twitter: A Great Tool for Dental Practice Marketing
Most dental offices have a Facebook page. And while I have yet to find any data that compares the number of dental professionals who use Facebook to the number who use Twitter, it’s safe to say the latter is considerably less than the former. What […]
October Events
Here’s a list of some dental events we’ll be at in October. Be sure to come find us; we’d love to talk to you! Alabama 10/12: Birmingham – World Class Ceramic Solutions California 10/10: Long Beach – CEREC Software 4.0 10/18: San Francisco – American Dental […]
Content That Will Engage Your Dental Patient Community On Facebook
From time to time, dental professionals just venturing out into the social media space approach us with the question, “What kind of stuff should we post on Facebook and Twitter?” A great question to ask! Discovering what type of content draws your audience to engage […]
The Power of the Patient Referral
I recently saw one of the truest ads ever: “Our satisfied customers are our best ads.” Of all the tactics you utilize in an effort to market your dental practice, there is only one that validates and confirms any claim you make about your practice […]