Fred Joyal co-founded 1-800-DENTIST in 1986, and in recent years has shared his marketing knowledge and experience to individual practices and group audiences. He published “Everything is Marketing: the Ultimate Strategy for Dental Practice Growth” in 2009, and it is now in it’s fifth edition. His weekly blog, GoAskFred.com, covers everything from practice marketing and communication to social media and digital advertising, and includes whitepapers and videos design to entertain and inform dental teams. He has spoken at many large events, including keynoting CEREC 27.5, and also a number of smaller groups, study clubs, and dental schools.