Micro-Mega (Besançon, France) has been designing, machining and manufacturing high-quality endodontic instruments for over 100 years and is one of the leading manufacturers of endodontic products both in Europe and Asia. For the past several years, Patterson Dental Canada has had the exclusive rights to distribute Micro-Mega products in that country. Beginning May 1, 2012, we will become the exclusive distributor for Micro-Mega products in North America as well.
Micro-Mega has an extensive product line that complements every type of endodontic procedure and treatment protocol. Some of the products you may be familiar with – MMSonic 1500 (Rispi and Shaper files), Revo-S and Hero instrumentation systems, Masserann Kits for removing broken metal fragments in canals – just to name a few. We look forward to introducing other Micro-Mega products to you in the near future.
Mike Smurr is the <a href="https://www.pattersondental.com/">Patterson Dental</a> Director of Marketing, Merchandise. Mike began his career with Patterson in 2000, as Milwaukee Branch manager, and held that position until December 2008. During this time, the branch earned Branch of the Year honors twice (fiscal 2001 and fiscal 2003), as well as the Chuck Lottes Award in fiscal 2004 for largest dollar increase in net income over prior year. Mike began his dental career in 1982 as a territory manager for Columbus Dental, serving northern Illinois and Wisconsin. In 1986, he became a marketing manager with Columbus Dental, and was instrumental in transitioning product lines when the company was purchased by Bayer Dental (now Heraeus). From 1989-1990 Mike worked in Germany with the International Marketing team of Bayer Dental. Upon returning to the U.S., he held positions of increasing responsibility, from key account manager to national sales manager. In 1998, Mike became the dental marketing director for Banta Healthcare Products (now TIDI Products), where he advanced to vice president of sales and marketing, responsible for the dental, medical and foodservice business.
In his current role as Director of Marketing, Merchandise, Mike is responsible for the marketing interactions between Patterson Dental and the over 800 manufacturers with whom Patterson works. This includes marketing communications, product submissions, promotional and introductory product campaigns and private label business.
