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At Patterson Dental, one of the ways we help you enhance the patient experience and practice lifestyle is through our array of publications such as Patterson Today and ONtarget. Each of our publications is designed to educate, inspire and help you save time and money. We’ve recently made a few changes to our publications to provide your practice with even more value.
To make it as easy as possible for you to find the products you need, we’ve added four new publications to our schedule, including:
- Sparkle: This once-yearly publication features products and promotions geared toward practices that work with children and young adults 18 and under
- Endo Insider: This once-yearly publication is packed with endo products and promotions
- Lab Savings Guide: This quarterly publication offers products and promotions specifically for labs
- Implant & Surgical Resource: This once-yearly publication includes products and savings opportunities exclusively targeted to periodontists and oral surgeons
Additionally, we’ve added even more useful content in each of our publications to help you boost productivity and provide the highest level of patient care. And to make sure you always have access to the latest promotions from our manufacturer partners, we changed our publication schedule to better align with their quarterly promotional activities. Look for ONtarget to arrive in your mailbox every three months, starting in January 2013!
For more information on our publications, contact your Patterson representative or call 800.873.7683.
Mike Smurr is the <a href="https://www.pattersondental.com/">Patterson Dental</a> Director of Marketing, Merchandise. Mike began his career with Patterson in 2000, as Milwaukee Branch manager, and held that position until December 2008. During this time, the branch earned Branch of the Year honors twice (fiscal 2001 and fiscal 2003), as well as the Chuck Lottes Award in fiscal 2004 for largest dollar increase in net income over prior year. Mike began his dental career in 1982 as a territory manager for Columbus Dental, serving northern Illinois and Wisconsin. In 1986, he became a marketing manager with Columbus Dental, and was instrumental in transitioning product lines when the company was purchased by Bayer Dental (now Heraeus). From 1989-1990 Mike worked in Germany with the International Marketing team of Bayer Dental. Upon returning to the U.S., he held positions of increasing responsibility, from key account manager to national sales manager. In 1998, Mike became the dental marketing director for Banta Healthcare Products (now TIDI Products), where he advanced to vice president of sales and marketing, responsible for the dental, medical and foodservice business.
In his current role as Director of Marketing, Merchandise, Mike is responsible for the marketing interactions between Patterson Dental and the over 800 manufacturers with whom Patterson works. This includes marketing communications, product submissions, promotional and introductory product campaigns and private label business.
