You know those discount offers the competition sends out – $59 for a checkup and cleaning? You hate them, right? They steal your customers, right? Look. The biggest reason these mailers (or billboards, or TV ads) work is they’re shot into a vacuum created in […]
Tag: newsletters
The Value of a Simple Patient Newsletter
Unlike most people who blog on dental marketing and patient communications, I have (at least for the time being) a unique perspective on the subject. How so? Well, I’m the farthest you can get from an industry veteran. I’m not a doctor, I’m not a […]