Dental industry news, trends and information from Patterson Dental.
There’s no denying that dental offices are schedule-driven businesses. There are, no doubt, many more things a practice must figure out to be successful, but a full schedule is always the starting point. And so, proactive dental teams will go to great lengths to make […]
Investments run deep in your practice: the best staff, the most efficient operations, and more advanced technology. If part of this effort involves CEREC, you understand patients aren’t the only beneficiaries of this amazing machine. Capitalizing on the profit potential of CEREC, however, means you’ve […]
All successful oral surgeries require an equilibrium of effort between practitioner and patient: excellent dentistry on your part, and an adherence to postoperative care instructions on the part of the patient. It’s likely you feel confident about your role in this equation … but how […]
Reactivation campaigns in disguise. That’s the real role of birthday and holiday cards. These twice-a-year wonders of reactivation have remained a mainstay of practice marketing for as long as we can remember because, historically, they’ve been effective at pulling in lapsed patients. But, not all […]
Did you know there are 35 million children between the ages of 5 and 18 who play organized sports in the U.S.? Did you also know the parents of those children spend upwards of 5 billion dollars annually on sports equipment? Want to tap into […]
Running a successful business is – quite literally – a numbers game. Not just one of dollars and cents, but also statistical trends that illuminate WHY your bottom line moves the way it does each year. Keeping track of these numbers can help you understand […]
You know those discount offers the competition sends out – $59 for a checkup and cleaning? You hate them, right? They steal your customers, right? Look. The biggest reason these mailers (or billboards, or TV ads) work is they’re shot into a vacuum created in […]
Much has been written on this blog and all over the web about the benefits that social media can bring to your practice. It’s definitive – social media isn’t a fad. Too many of your patients use it (210 million a day for just Facebook) […]
Today, 4 out of 5 consumers say they give as much weight to an online review as they do a personal recommendation – which means, now more than ever, it’s become increasingly important to know what’s being said about you in the public domain. At […]
If your office is like most, your practice management system is home to several hundred dormant patients who haven’t stepped foot in your office for over 24 months. They’re your ghost patients, and the uncaptured revenue they represent is one of the biggest growth opportunities […]
Do you offer teeth whitening at your office? Of course you do; most dental offices do. But how much whitening do you actually perform every month? If you’re like most practices, probably not much. The main reason for this is you’re likely not proactive about […]
Here at RevenueWell, we’ve helped thousands of dental offices eliminate the need to manually send letters and postcards for a host of common communications. From recalls and patient reactivation to birthday and holiday cards, an automated patient communication solution can really take over every step […]
In your practice today, there are dozens – if not hundreds – of patients with whom you hardly ever speak. They visit your office twice a year, say hello, sit through their prophy appointment and head back to school, home, or work, oblivious to the […]
When it comes to email marketing, many people put all their energy into the content of their email – and never give a second thought to the email’s subject line. That’s a terrible mistake, since all the gifted prose in the world won’t matter one […]
In the business world, the words “problem” and “opportunity” are often used interchangeably. “Boy, we have a huge growth opportunity in this market” is often just a positive way of saying “Wow, OK, we haven’t done well here so far.” What often defines which word […]
If you’re a frequent “Off the Cusp” reader, you know we’re keen on the idea that effective patient communication is one of the easiest, most measurable and predictable ways to grow your practice. And if we’re talking easy and predictable, there’s one periodic topic of […]
If you’re a regular Off The Cusp reader with an eye toward practice growth, you’re no doubt using a mix of referral marketing, well-crafted SEO, and easy-to-share newsletters to bring in new patients. You’re also probably considering (or, already using), Google AdWords to amp your […]
If you step back to look at it, teeth whitening isn’t really a procedure – it’s more like a dopamine trigger with staying power. Think about it. When your patient leaves your office, what’s the very first thing they’re going to do when they get […]
We wrote recently about Content Marketing and the importance it plays in keeping patients educated, engaged and coming back to your practice for recommended treatment and maintenance. Here’s another critical point to adhere to when creating good content: it must be something your patients care […]
It is a universally accepted truth these days that you need to proactively market your practice to grow. And while many in our industry think of “marketing” as a somewhat scary and “dirty” word, there’s a type of marketing your patients want to receive from […]
When it comes to AdWords, there’s a vast amount of written material both online and in book form that aims to educate you on best practices. You can read about keywords, offers, ad groupings and content networks until your head is ready to explode. But […]
Did you know that sports accidents reportedly account for 10 to 39 percent of all dental injuries in children? With an estimated 35 million children ages 5-18 playing organized sports, and parents spending upwards of $5 billion a year on their involvement (excluding gas and […]
If you believe you’ve got a good story to tell, we’d like to hear it. In fact, there are a lot of people in your community who would like to hear what an educated doctor like yourself has to say on a variety of topics. […]
Want to be the king of search in your market? Getting there is much easier than you think. It revolves entirely around two simple concepts: 1) create good content, and 2) understand how people search. Each and every time you pen a phrase that will […]
To be a successful, modern dental practice one has to market outside of the waiting room. While your front-of-the-house team can help you score referrals and keep your active patients happy, you’ve also got to be thinking about the patients you haven’t seen in a […]
One of the great joys of my job here at RevenueWell is getting the opportunity to personally connect with dentists when I travel. Outside the conference hall, when people are engaging with one another instead of merely listening to a speaker, the real challenges of […]
Back in July, we wrote about HIPAA and HITECH compliance as it relates to automatic patient communications, and discussed how software tools like RevenueWell adhere to these regulations. The deadline for compliance for the Omnibus Rule is today and RevenueWell is being asked whether these […]
With millions of consumers looking for dental services online, and with more and more information popping up on their screens every time they hit “Search,” your prospective patients are, predictably, looking for shortcuts. The best one out there: another patient’s review. Forget your hard-earned degree, […]
Personal privacy is no longer personal – it’s even in the news these days. Every day seems to bring reports of some celebrity cell phone hack or coverage concerning a business that decided to toss sensitive files in a dumpster instead of shred them as […]
If your practice isn’t yet using an automated patient communication solution to confirm your appointments, engage your patients and increase treatment acceptance, please know that we won’t do any preaching on the subject in this blog post. All we know is that at some point […]