Holiday Magic: How to Use Holiday and Birthday Greetings to Reactivate Patients

Reactivation campaigns in disguise. That’s the real role of birthday and holiday cards. These twice-a-year wonders of reactivation have remained a mainstay of practice marketing for as long as we can remember because, historically, they’ve been effective at pulling in lapsed patients. But, not all […]

How Much Does It Really Cost to Send a Laser Postcard?

Here at RevenueWell, we’ve helped thousands of dental offices eliminate the need to manually send letters and postcards for a host of common communications. From recalls and patient reactivation to birthday and holiday cards, an automated patient communication solution can really take over every step […]

Are You Marketing Directly to Teens and Young Adults? Here’s Why You Should

In your practice today, there are dozens – if not hundreds – of patients with whom you hardly ever speak. They visit your office twice a year, say hello, sit through their prophy appointment and head back to school, home, or work, oblivious to the […]

Marketing to Existing Patients? Create Age-Appropriate Messaging

We wrote recently about Content Marketing and the importance it plays in keeping patients educated, engaged and coming back to your practice for recommended treatment and maintenance. Here’s another critical point to adhere to when creating good content: it must be something your patients care […]

Are you “marketing” or marketing? A HIPAA fine print review

Back in July, we wrote about HIPAA and HITECH compliance as it relates to automatic patient communications, and discussed how software tools like RevenueWell adhere to these regulations. The deadline for compliance for the Omnibus Rule is today and RevenueWell is being asked whether these […]