18 creative dental marketing and advertising ideas



18 of the most creative dental marketing and advertising ideas

It goes without saying that the true cornerstone of a successful dental practice is the quality of the work performed and services provided. However, even if you have the most talented team in the country, without a marketing plan in place your staff may remain the only folks that know it…

From word-of-mouth, to social media, to business cards, emails, billboards, print ads, and commercials, there are no shortage of marketing mediums available to help spread the word about your business, and they all have merit when it comes to attracting new patients. But with the average American being exposed to approximately 5,000 ads daily, how do you ensure your messaging will cut through the clutter? Get creative! The following 18 examples of dental marketing and advertising are creative standouts, and we hope they give you and your team some ideas worth chewing on.

 

1. These Business Cards, That are Like Pulling Teeth

tear off dental ads

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tear-off tooth dental advertisement

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These two examples of tear-off business cards are probably the only instances it’s okay to encourage non-dental professionals to yank out teeth! Besides being memorable ways to drum up business, both ideas can easily be executed merely with paper and a printer. Many local establishments like restaurants and apartment buildings have public boards where businesses are allowed to post, so why not give this a try?

 

2. This Billboard, With a Very “Strong” Message

bent billboard, creative dental advertising

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Never underestimate the power of an optical illusion. Nothing says strong teeth like the ability to gnaw on the corner of a billboard! While an ad on this scale may not fit your practice’s current budget, this concept could easily be translated to a postcard or flyer.

 

3. This Popsicle Stick, With a Sweet Reminder

dont forget to brush popsicle stick dont forget to brush popsicle stick creative dental marketing

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Whether it’s opening a wrapped gift or digging through the sand for shells, everyone loves the feeling of uncovering a surprise. This toothbrush-shaped brushing reminder plays on that feeling, by being literally embedded into a sweet ice cream treat. Lots of companies sell custom engraved Popsicle sticks – print your info on them, and have your team distribute homemade Popsicles at an upcoming event in your town!

 

4. This Tray Table, That’s Just “Plane” Sassy

smint airplane creative dental advertising

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What valuable ad real estate an airplane tray table would be! This cheeky Smint ad is merely a mock-up, but the idea of discussing the importance of oral hygiene with your seatmate isn’t a bad idea – nab the aisle spot and you’ll trap, er, have yourself a rapt audience…at least for the duration of your flight 😉

 

5. This Light Fixture, Advertising a Dentist Worth “Looking Up”

dentist ceiling ad creative dental marketing

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This ad placement could really “light up” a branding brainstorm session. Why not install something just like this in your operatories, to advertise your practice’s whitening services?

 

6. This Takeout Box, That We Suggest Taking a “Pizza” Advice From

clever dental advertising in pizza box

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Forge a partnership with a local pizza joint near your practice and place a similarly “out of the box” reminder in their carry-out packaging, including the contact information for your office. Reciprocate by keeping your office stocked with coupons to the pizzeria – that way you can both get a piece of the pie. (Get it??)

 

7. This Anti-Cavity Bowling Ball, With “No Holes Barred”

anti-cavity toothpaste bowling ball ad

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Not having holes in a bowling ball could be just as frustrating as having holes in your teeth! British toothpaste brand Elmex collaborated with local bowling alleys to distribute these custom bowling balls. In place of holes, the balls have stickers that read “helps prevent cavities.” Custom stickers are already a great way to advertise to patients, but this idea definitely kicks things up a notch.

 

8. This Dental Insurance Ad Placement, Which will Bowl You Away

creative dental advertising at bowling alley

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Who knew that bowling alleys could be such a hotbed for dental advertising? If bowling just isn’t your thing, create a similarly “knockout” activity by making a DIY carnival game and having your practice set up booth space at a nearby festival of fair.

 

9. This Product Packaging, That’s a Breath of Fresh Air

creative trident gum packagingcreative dental advertising trident gumtrident gum packaging smile examples

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We’ve got to hand it to Trident for this awesome gum packaging idea. Create something similar by printing off custom labels for sugar free gum and sending the packs home with patients. You could even print a custom #hashtag on the label, so that patients will tag you when they share their silly gum pictures on social media.

 

10. This Sign for an Ortho Office, Which Clearly has Street Smarts

creative dental marketing dental before and after street ad

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You probably need to obtain permission from the city before posting signs on public crosswalks, but we love this fun idea and can easily imagine how it could be adapted into a sign in your own practice’s parking lot, placed near the painted parking stall lines. Use the signage to build interest in your practice’s ortho services!

 

11. This Minimalist Ad, That Didn’t Gum Things Up

creative extra gum dental ad

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This print ad proves that your graphics don’t need to be overly complicated. Combining your brand’s color(s) with simple shapes is all it takes to create a clever and memorable ad in a local magazine or on your social media channels…or both!

 

12. These Lockers, Which we Think are a Real “Hole-In-One”

cavities in locker campaign

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These lockers mouth off about the importance of oral hygiene without even saying a word! If you can find a local gym willing to collaborate, this is a smart viral marketing idea. Make sure to include business cards and special offers on your services inside each locker.

 

13. This Street Art, Which Cracks us Up

creative oral-b street crack native ad

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Unfortunately there is no shortage of cracks in sidewalks and roads. Fortunately, these cracks can be a great excuse to advertise your dental business AND let your inner artist come out to play. Pick up some sidewalk chalk or spray chalk, and get to work! Make sure to include your phone number.

 

14. These Business Cards, That Let you Try a Smile Before you Buy a Smile

creative invisalign punch out business card

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You can try on clothes before you buy them, and you can try on glasses before you buy them, but you can’t normally try on a new smile before you invest in it. This practice found a loophole for touting its invisalign services by printing a bright, white, straight smile on each of its business cards, that prospective patients can punch out and “try on!”

 

15. These Floss Ads, Which Will Perfectly “Reach” their Target Dental Audience

finds what your toothbrush cant ad finds what your toothbrush cant advertisement

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In these Reach dental floss advertisements, the idea that “floss finds what your toothbrush can’t,” is illustrated in amusing ways. Verbally reminding your patients to floss is a tried and true practice, but advertising the benefits of floss through hanging clever art like this around your office, is a unique technique worth a try.

 

16. This Mouthwash Campaign, Which Set Out to Paint the Town!

Creative Crest Whitening Mouthwash Guerrilla Ads

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“Guerilla marketing” is defined as innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product. This guerilla marketing campaign for Crest whitening mouthwash took advantage of natural “white strips” found throughout a city. What “white strips” in your town could potentially play host to an ad for your dental office?

 

17. This Street Cleaning Truck, Which is Too Creative to Brush Off

oral-b street cleaning toothbrush truck

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Power cleaning works for streets, and power cleaning works for teeth – we’re pickin’ up what you’re puttin’ down, Oral-B. Got a guy that knows a guy that has access to a street cleaning truck? Then you could recreate this crazy marketing idea. Don’t got a guy? This is still a great example of the “power” of seeing an advertisement in an unexpected place.

 

18. This Business Card, From a Dentist Eager to Make Your Cavities Disappear

cavity removal business card

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Can you “spot” what we find so funny about this card? With the simple addition of a small envelope and a tooth shaped paper punch, a traditional dental business card is transformed into an interactive exercise in removing cavities. How do your cards “stack up?”

Integrate a few of these tactics into your marketing mix, and your practice might just might become the toothy talk of the town. What ways has your business gotten creative with its marketing efforts? Please let us know in the comments below!

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