marketing Archives - Off the Cusp

Though holiday plans for many families will be different in light of the COVID-19 pandemic, there are still plenty of ways to show your patients they’re part of your practice’s family and create some excitement heading into the new year. We asked Cassie Brehmer, a marketing campaign specialist at Patterson Dental, for her top tips for marketing during the holidays, reactivating patients and getting a boost leading into the new year.

September 28, 2020September 28, 2020
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Anatomy of the Perfect Dental Recall Campaign

Dental Practice Marketing

RevenueWell has put together this handy guide to the perfect dental recall campaign to help practices keep the loyal, and the less-than-reliable, patients on track, all while reclaiming more revenue for your practice.

September 25, 2020September 25, 2020
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5 Ways to Enhance Your Website and Grow Your Patient Base

Dental Practice Marketing

In an increasingly competitive, constantly shifting digital landscape, it isn’t enough to just build any website and call it a day. Steps must be taken to ensure that potential patients not only find your site but, once they do, are compelled to choose your practice over another.

August 8, 2017August 8, 2017
2 Comments

18 of the Most Creative Dental Marketing & Advertising Ideas

Dental Practice Marketing

18 creative dental marketing and advertising ideas

It goes without saying that the true cornerstone of a successful dental practice is the quality of the work performed and services provided. However, even if you have the most talented team in the country, without a marketing plan in place your staff may remain […]

February 9, 2017February 10, 2017
3 Comments

DIY Toothbrush Valentines

Dental Practice Marketing

toothbrush valentines and conversation hearts

Valentine’s Day is just around the corner and while most folks will celebrate by passing out chocolates, lollipops, and all manner of sweets, that just wouldn’t be very dentist-like of you now would it? Give the gift your patients expect, nay deserve. Give the gift […]

November 16, 2015November 16, 2015
9 Comments

The Biggest Mistake You’re Making on Facebook

Dental Practice Marketing

Our research continues to show that the two biggest turnoffs that occur when a prospective new patient checks out a practice’s Facebook page for the first time, both revolve around unceasing self-promotion. Either the practice is autoposting review after review after review to their feed […]

November 9, 2015November 13, 2015
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Six Steps To Maximize CEREC Profit Potential

Dental Practice Marketing

Investments run deep in your practice: the best staff, the most efficient operations, and more advanced technology. If part of this effort involves CEREC, you understand patients aren’t the only beneficiaries of this amazing machine. Capitalizing on the profit potential of CEREC, however, means you’ve […]

October 19, 2015October 19, 2015
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Social Media Photos Can Express Appreciation and Help Practices Grow

Dental Practice Marketing

We monitor, analyze and obsess over dental marketing posts all day long. The goal? To determine what content is most effective in helping practices thrive. We learn a lot – and we’re passionate about sharing what we learn with the dental industry, and implementing what […]

September 21, 2015September 18, 2015
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Smile Whitening Marketing Materials for Social Media

Dental Practice Marketing

Have you been looking for a fresh approach to marketing whitening in your practice? My friend and prominent dental practice consultant, Gary Takacs, often refers to teeth whitening as a “gateway service” that leads to more interest in other restorative and cosmetic dental services your […]

June 15, 2015June 10, 2015
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Ditch Your Fear of the Discount Mailer Today with These Three Tips

Dental Practice Marketing

You know those discount offers the competition sends out – $59 for a checkup and cleaning? You hate them, right? They steal your customers, right? Look. The biggest reason these mailers (or billboards, or TV ads) work is they’re shot into a vacuum created in […]

May 19, 2015May 18, 2015
1 Comment

It Was Time to Automate Social Media

Dental Practice Marketing

Much has been written on this blog and all over the web about the benefits that social media can bring to your practice. It’s definitive – social media isn’t a fad. Too many of your patients use it (210 million a day for just Facebook) […]

May 18, 2015May 18, 2015
5 Comments

The “New” Facebook: A Two-Part Effectiveness Strategy

Dental Practice Marketing

As most of you know by now, Facebook has undergone (and continues to undergo) a huge transformation in the way it handles business pages. Facebook has moved aggressively to a “pay-to-play” model. They’re tight lipped with their stats, but estimates are that they’re currently only pushing your […]

April 15, 2015April 15, 2015
3 Comments

Advanced SEO for Dental Practices: Convert Your Web Traffic into Revenue

Dental Practice Marketing

In the past I’ve emphasized the importance of making your dental practice web pages focused on your business goals. It sounds obvious, but the truth is that many practice websites I see are more like digital billboards rather than a conduit for generating leads and […]

April 14, 2015April 8, 2015
6 Comments

Balancing Social Media and Patient Privacy

Dental Practice Marketing

Undeniably, technology has transformed the way dentistry is delivered and how we communicate with patients. With these changes come federal and/or state laws such as HIPAA, mandating patient privacy and requiring data security. The HIPAA Privacy Rule allows covered entities (CE) including dentists and physicians […]

April 10, 2015April 8, 2015
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And the Winner Is…

Dental Office Education

In-office promotions and patient giveaways are an easy way to market to existing and prospective patients. However, there are always legalities that must be followed to be sure that what is being given away is not in conflict with any contracted dental benefit providers. But […]

April 7, 2015March 31, 2015
3 Comments

Your Most Pressing Social Media HIPAA Related Questions

Dental Practice Marketing

Your Most Pressing Social Media HIPAA Questions

A few months ago, I wrote an article called Social Media Legal Considerations for Dentistry. Since then, I’ve received dozens of comments, questions and feedback. Many of you were simply grateful to have some clarity on basic questions like whether signed consents are necessary before using […]

March 23, 2015March 23, 2015
2 Comments

Enhance Your Twitter Profile Image For Better Engagement

Dental Practice Marketing

There is no perfect strategy that fits for every social media platform. That’s why we encourage our clients to understand the subtleties of each social media tool and think about them independently. What works for a dental practice’s Facebook page may not work on Twitter. […]

March 17, 2015March 17, 2015
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Video Tips: The Importance of Audio

Dental Practice Marketing

The dental practice is many things. Quiet is not one of them. Despite the inherent difficulty of finding a quiet location within the practice where you can make your video, it is possible. The best things to consider for a quiet video are very simple: […]

March 10, 2015March 24, 2015
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Video Tips: Let There Be (Appropriate) Light

Dental Practice Marketing

Whether it’s a dental practice trying to market a new service or a puppy doing something amazing (OK, more likely the puppy), we have all encountered videos with poor lighting online. Ensuring that your video has the appropriate amount of light is an essential step […]

March 3, 2015March 3, 2015
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Video Tips: Put Yourself in Position for a Memorable Video

Dental Practice Marketing

Somewhere in the not-so-distant past, where increasingly accessible video technology crossed paths with the rise of social media, the viral video was born. Few are immune to its intoxicating effects of both enjoyment and free advertising, and many have tried to capture its magic. While […]

February 19, 2015February 19, 2015
4 Comments

Blogging Basics: What You Need to Know to Get Started

Dental Practice Marketing

Blogging can be a great communication and marketing tool for dental practices when done right. I won’t sit here and tell you they’re easy and every practice should have one, because that’s just not true. It takes time and thought to come up with blog […]

January 29, 2015January 28, 2015
3 Comments

4 Components of a Successful SEO Strategy

Practice Management

4 Components of a Successful On-Page SEO Strategy

After talking about local search for dental practices last month, I’m following up this month by outlining four things that are critical to getting your on-page SEO strategy moving in the right direction. 1) Content Management To be competitive in search you will need to […]

January 19, 2015January 15, 2015
2 Comments

The ADA Releases Practical Guide to Internet Marketing

Dental Practice Marketing

This week the American Dental Association released their new book, The Practical Guide to Internet Marketing. I was flattered that they asked me to author one of its chapters. The publication’s purpose is to familiarize dental professionals with the many facets of Internet marketing. Partial […]