Dental industry news, trends and information from Patterson Dental.
It goes without saying that the true cornerstone of a successful dental practice is the quality of the work performed and services provided. However, even if you have the most talented team in the country, without a marketing plan in place your staff may remain […]
Valentine’s Day is just around the corner and while most folks will celebrate by passing out chocolates, lollipops, and all manner of sweets, that just wouldn’t be very dentist-like of you now would it? Give the gift your patients expect, nay deserve. Give the gift […]
Our research continues to show that the two biggest turnoffs that occur when a prospective new patient checks out a practice’s Facebook page for the first time, both revolve around unceasing self-promotion. Either the practice is autoposting review after review after review to their feed […]
Investments run deep in your practice: the best staff, the most efficient operations, and more advanced technology. If part of this effort involves CEREC, you understand patients aren’t the only beneficiaries of this amazing machine. Capitalizing on the profit potential of CEREC, however, means you’ve […]
We monitor, analyze and obsess over dental marketing posts all day long. The goal? To determine what content is most effective in helping practices thrive. We learn a lot – and we’re passionate about sharing what we learn with the dental industry, and implementing what […]
Have you been looking for a fresh approach to marketing whitening in your practice? My friend and prominent dental practice consultant, Gary Takacs, often refers to teeth whitening as a “gateway service” that leads to more interest in other restorative and cosmetic dental services your […]
One of the things that I really love about my job is the opportunity I have to visit face-to-face with so many dentists, orthodontists, and team members around the country. This last week I spoke at the Southwest Dental Conference in Dallas, did a social […]
A while back, I talked about what it takes to start up a blog for your dental practice, and while setting up a blog is easy enough to do, having good content to publish on a regular basis becomes the challenge. How often you publish […]
You know those discount offers the competition sends out – $59 for a checkup and cleaning? You hate them, right? They steal your customers, right? Look. The biggest reason these mailers (or billboards, or TV ads) work is they’re shot into a vacuum created in […]
Much has been written on this blog and all over the web about the benefits that social media can bring to your practice. It’s definitive – social media isn’t a fad. Too many of your patients use it (210 million a day for just Facebook) […]
As most of you know by now, Facebook has undergone (and continues to undergo) a huge transformation in the way it handles business pages. Facebook has moved aggressively to a “pay-to-play” model. They’re tight lipped with their stats, but estimates are that they’re currently only pushing your […]
Tracking the success of your tweets is one thing. Benchmarking your success is another. In order to truly benchmark your tweets, there are a few things you need to do. Set your goals It’s impossible to know what you should be looking at in terms […]
In the past I’ve emphasized the importance of making your dental practice web pages focused on your business goals. It sounds obvious, but the truth is that many practice websites I see are more like digital billboards rather than a conduit for generating leads and […]
Undeniably, technology has transformed the way dentistry is delivered and how we communicate with patients. With these changes come federal and/or state laws such as HIPAA, mandating patient privacy and requiring data security. The HIPAA Privacy Rule allows covered entities (CE) including dentists and physicians […]
If you’re making a video and are considering using stock audio or images, we’ve got some tips for you (thanks to Dee for Dentist for the question). For practices that are planning on making a lot of marketing materials or shooting a lot of video […]
In-office promotions and patient giveaways are an easy way to market to existing and prospective patients. However, there are always legalities that must be followed to be sure that what is being given away is not in conflict with any contracted dental benefit providers. But […]
A few months ago, I wrote an article called Social Media Legal Considerations for Dentistry. Since then, I’ve received dozens of comments, questions and feedback. Many of you were simply grateful to have some clarity on basic questions like whether signed consents are necessary before using […]
Internet videos are like dog years. To you, what feels like only one minute can feel like seven to your audience. That’s why it’s particularly important to be concise when you’re making a video to market your practice. Have a clear vision of what you’d […]
There is no perfect strategy that fits for every social media platform. That’s why we encourage our clients to understand the subtleties of each social media tool and think about them independently. What works for a dental practice’s Facebook page may not work on Twitter. […]
The dental practice is many things. Quiet is not one of them. Despite the inherent difficulty of finding a quiet location within the practice where you can make your video, it is possible. The best things to consider for a quiet video are very simple: […]
Whether it’s a dental practice trying to market a new service or a puppy doing something amazing (OK, more likely the puppy), we have all encountered videos with poor lighting online. Ensuring that your video has the appropriate amount of light is an essential step […]
Somewhere in the not-so-distant past, where increasingly accessible video technology crossed paths with the rise of social media, the viral video was born. Few are immune to its intoxicating effects of both enjoyment and free advertising, and many have tried to capture its magic. While […]
Blogging can be a great communication and marketing tool for dental practices when done right. I won’t sit here and tell you they’re easy and every practice should have one, because that’s just not true. It takes time and thought to come up with blog […]
Have you heard of Smiles For Life? Each year, March through June, over 500 dental practices throughout North America whiten teeth to raise donations for seriously ill, disabled, and underprivileged children in their own local communities and around the world. All of the professional whitening […]
After talking about local search for dental practices last month, I’m following up this month by outlining four things that are critical to getting your on-page SEO strategy moving in the right direction. 1) Content Management To be competitive in search you will need to […]
Picture it. You’re sitting at your work computer, writing a tweet about the new post you wrote for the practice’s blog. Painstakingly, you go over the details of the tweet over and over again, flirting with the 140-character limit, then realize you haven’t included the […]
This week the American Dental Association released their new book, The Practical Guide to Internet Marketing. I was flattered that they asked me to author one of its chapters. The publication’s purpose is to familiarize dental professionals with the many facets of Internet marketing. Partial […]
Here at RevenueWell, we’ve helped thousands of dental offices eliminate the need to manually send letters and postcards for a host of common communications. From recalls and patient reactivation to birthday and holiday cards, an automated patient communication solution can really take over every step […]
Are you utilizing Instagram to help market your dental practice? If not, now may be a great time to start! There are only a few simple DOs and DONTs to keep in mind and you’ll be up to speed in no time. Did you know […]
In your practice today, there are dozens – if not hundreds – of patients with whom you hardly ever speak. They visit your office twice a year, say hello, sit through their prophy appointment and head back to school, home, or work, oblivious to the […]