3 Ways to Create End-of-Year Excitement and Engage with Your Patient Community

Though holiday plans for many families will be different in light of the COVID-19 pandemic, there are still plenty of ways to show your patients they’re part of your practice’s family and create some excitement heading into the new year. We asked Cassie Brehmer, a marketing campaign specialist at Patterson Dental, for her top tips for marketing during the holidays, reactivating patients and getting a boost leading into the new year.

Social Media Photos Can Express Appreciation and Help Practices Grow

We monitor, analyze and obsess over dental marketing posts all day long. The goal? To determine what content is most effective in helping practices thrive. We learn a lot – and we’re passionate about sharing what we learn with the dental industry, and implementing what […]

The “New” Facebook: A Two-Part Effectiveness Strategy

As most of you know by now, Facebook has undergone (and continues to undergo) a huge transformation in the way it handles business pages. Facebook has moved aggressively to a “pay-to-play” model. They’re tight lipped with their stats, but estimates are that they’re currently only pushing your […]

Advanced SEO for Dental Practices: Convert Your Web Traffic into Revenue

In the past I’ve emphasized the importance of making your dental practice web pages focused on your business goals. It sounds obvious, but the truth is that many practice websites I see are more like digital billboards rather than a conduit for generating leads and […]

A Turnkey Charity Program That Promotes Your Practice AND Helps Kids

Have you heard of Smiles For Life? Each year, March through June, over 500 dental practices throughout North America whiten teeth to raise donations for seriously ill, disabled, and underprivileged children in their own local communities and around the world. All of the professional whitening […]