Dental industry news, trends and information from Patterson Dental.
It goes without saying that the true cornerstone of a successful dental practice is the quality of the work performed and services provided. However, even if you have the most talented team in the country, without a marketing plan in place your staff may remain […]
Facebook has changed dramatically in the last few months. Your social media strategy must change too. Without major changes, many practices will find their visibility and results may perish. There needs to be a shift in your Facebook marketing spend, and more importantly in your […]
Advertising in general is a mixed bag. You have to be present regularly to be noticed. Remember, as my colleague Misty Clark says, your message must be seen, felt, heard or experienced 5 to 7 times before it truly registers. Not only do ads in […]
If you’re a regular Off The Cusp reader with an eye toward practice growth, you’re no doubt using a mix of referral marketing, well-crafted SEO, and easy-to-share newsletters to bring in new patients. You’re also probably considering (or, already using), Google AdWords to amp your […]
Are you wondering if social media marketing is worthwhile? The issue in questioning social media’s value often comes down to expectations. In conferences, Facebook groups and various forums, I’ve heard many doctors and teams say they love Facebook and have found it a great way […]
Every year companies save their marketing and advertising dollars to get their name in front of the largest group of people at one time—The Super Bowl. The hope is to generate business and recognition for their company. This event is known as the biggest time […]
Yes! Social media is a great marketing tool. It is A form of marketing, but it is not THE only form of marketing. I’m a big fan of the role social media can play in your overall marketing strategy. But since the perception is that […]