Dental industry news, trends and information from Patterson Dental.
When celebrating my anniversary with my husband this past month, I made a reservation for a nice restaurant in Oklahoma City. It is well known for its food and ambiance. When I called to make a reservation, they asked, “Are you dining with us for […]
Like hairstyles, fashion, cars and computers, websites follow certain trends in style and function. This is why websites typically are replaced or upgraded every 3-5 years. Here are 6 trends to watch for in websites in 2014. 1. Mobility Patients and potential patients are searching more […]
Every year companies save their marketing and advertising dollars to get their name in front of the largest group of people at one time—The Super Bowl. The hope is to generate business and recognition for their company. This event is known as the biggest time […]
Who would have ever thought that Ron Burgundy would become a bright and shining example of great marketing? Will Ferrell’s “Anchorman” character has created such a buzz marketing and promoting the Dodge Durango that not only are the spots popular – they are producing! That […]
Holiday season is upon us. Since it isn’t the best time of the year to launch brand new marketing efforts, it is a good time of the year to prepare for future marketing. Here are five things you can do to prepare for your marketing […]
Over the past several months, I have heard multiple practices make comments about their concerns that their social media posts were not professional enough. Some practices are so concerned that they won’t let a team member make a post without the doctor’s personal approval. The […]
Yes! Social media is a great marketing tool. It is A form of marketing, but it is not THE only form of marketing. I’m a big fan of the role social media can play in your overall marketing strategy. But since the perception is that […]
Everywhere you look, someone has a mobile device in their hand. In a restaurant, at a store, walking down the street, while brushing their teeth, or even having a crown placed… people are perusing the internet on the phone. A study by Pew Research Institute […]
Social media is much like any social situation that you may encounter. It just so happens that this one happens to be online. If you think in terms of what makes your patients like you, trust you, and want to talk about you, then you […]
You have a website. This is good. But, there are questions that need to be considered in order to make sure that your site is doing the very best for your practice. If you haven’t looked over your website with the following tips in mind, […]
Is your reception area preventing patients from saying yes to treatment? Increase case acceptance in your practice by starting every patient experience off on the right foot. Make a strong first impression and use your space to further educate your patients. Below are six barriers […]
Lately I have seen many questions on message boards about how to measure marketing. Why is it difficult to measure? Why won’t anybody give straight answers as to expected results? What will my ROI be on X marketing investment? The answer is that there are […]
Quick! If you have an extracted tooth, area landmark, or something that is a representation of your hobby – then stop! Turn off your phone. Remove all distractions. Shut off your Facebook page. Pay attention because this blog was written just for you. Your logo, […]
All big ventures that are meant to add value to your life, require a plan. You go on a vacation – you have a plan. You build a house – you have a plan. Want to retire – you have a plan. If you just […]
One thing we hear in practices on a consistent basis is that the team and/or the doctor do not like the pictures taken of them. Here are some tips to help ensure that your photo shoot goes well and renders you the results you desire. […]
Have you made a New Year’s resolution for your marketing? Here’s one. If you do one thing this year with your marketing, you should resolve to make it consistent. People need to see, hear, feel or experience your message 5 to7 times before they will […]
When it comes to social media, there are multiple opportunities to make the most of your Facebook page. And with that comes many concerns that dental practice owners have. Here are eight pitfalls to avoid with social media. Leaving Facebook up to one person. Yes, it […]