5 Marketing Tips That Will Make a Difference
When celebrating my anniversary with my husband this past month, I made a reservation for a nice restaurant in Oklahoma City. It is well known for its food and ambiance....
Six Trends in Websites for 2014
Like hairstyles, fashion, cars and computers, websites follow certain trends in style and function. This is why websites typically are replaced or upgraded every 3-5 years. Here are 6 trends...
The Super Bowl of Dental Advertising – Is It Worth It?
Every year companies save their marketing and advertising dollars to get their name in front of the largest group of people at one time—The Super Bowl. The hope is to...
6 Things Ron Burgundy Can Teach Us About Dental Marketing
Who would have ever thought that Ron Burgundy would become a bright and shining example of great marketing? Will Ferrell’s “Anchorman” character has created such a buzz marketing and promoting...
’Tis the Season: 5 Ways to Stay Productive with Marketing During the Holidays
Holiday season is upon us. Since it isn’t the best time of the year to launch brand new marketing efforts, it is a good time of the year to prepare...
Social Networking – The Informal Communication
Over the past several months, I have heard multiple practices make comments about their concerns that their social media posts were not professional enough. Some practices are so concerned that...
5 Forgotten Forms of Marketing that Still Work
Yes! Social media is a great marketing tool. It is A form of marketing, but it is not THE only form of marketing. I’m a big fan of the role...
Mobile Sites – What’s Hot Today
Everywhere you look, someone has a mobile device in their hand. In a restaurant, at a store, walking down the street, while brushing their teeth, or even having a crown...
How to Make Your Social Media Matter
Social media is much like any social situation that you may encounter. It just so happens that this one happens to be online. If you think in terms of what...
You Know It’s Time to Get a New Website When…
You have a website. This is good. But, there are questions that need to be considered in order to make sure that your site is doing the very best for...
Six Things in Your Reception Preventing Patients from Saying Yes to Treatment
Is your reception area preventing patients from saying yes to treatment? Increase case acceptance in your practice by starting every patient experience off on the right foot. Make a strong...
How to Measure Your Marketing Efforts
Lately I have seen many questions on message boards about how to measure marketing. Why is it difficult to measure? Why won’t anybody give straight answers as to expected results?...
It’s just a logo … or is it?
Quick! If you have an extracted tooth, area landmark, or something that is a representation of your hobby – then stop! Turn off your phone. Remove all distractions. Shut off...
Five Reasons You Need a Marketing Plan –- NOW
All big ventures that are meant to add value to your life, require a plan. You go on a vacation – you have a plan. You build a house –...
Six Things You Can Do to Improve the Doctor and Team Photos
One thing we hear in practices on a consistent basis is that the team and/or the doctor do not like the pictures taken of them. Here are some tips to...
Your Marketing New Year’s Resolution
Have you made a New Year’s resolution for your marketing? Here’s one. If you do one thing this year with your marketing, you should resolve to make it consistent. People...
Eight Pitfalls to Avoid with Social Media
When it comes to social media, there are multiple opportunities to make the most of your Facebook page. And with that comes many concerns that dental practice owners have. Here...