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  • It’s just a logo … or is it?
Dental Practice Marketing

It’s just a logo … or is it?

Misty ClarkMisty Clark Misty ClarkMarch 18, 2013
Jameson

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Read Time:1 Minute, 36 Second

Quick! If you have an extracted tooth, area landmark, or something that is a representation of your hobby – then stop! Turn off your phone. Remove all distractions. Shut off your Facebook page. Pay attention because this blog was written just for you.

Your logo, I repeat, your logo is meant to be a reflection of your brand, your style of dentistry, YOUR PRACTICE. When choosing a brain surgeon, do you care if the doctor drives Harleys on the weekend? The Ritz Carlton –  is their logo a reflection of founder César Ritz’s love of lions? Is it that Mr. Ritz liked crowns, so a crown was added to the logo? Or could it be that the lion and crown were used to convey a much larger message? That message was royalty … that every person would be treated like royalty. And what better to symbolize that than a crown and a lion? Imagine the Ritz Carlton logo as having the Eiffel Tower in it simply because the first hotel was in Paris. Or a Ritz Carlton logo with a picture of a bed or the actual building.

Logos are not meant to be literal. Nor are they meant to be extraordinary pieces of art. Logos, in fact, are meant to convey a succinct message through imagery. Look at your logo. Go ahead. Pull out your business card and take a look.

What does your logo say about you?

Shapes

  • Lots of flowing curves – Artistry
  • Square blocks – Order
  • Flowers – Feminine
  • Greenery – Natural
  • Circles – Comprehensive
  • Extracted tooth – Single Tooth / Emergency Dentistry

Colors

  • Warm tones – Comfort
  • Dark blue – Trust
  • Light blues and grays – Modern
  • Red – Emergency
  • Orange – Youth or Techy

Fonts

  • Times New Roman (or other serif fonts) – Traditional
  • Arial (or other sans serif fonts) – Modern
  • Script – Artistic

While all of the above imageries are not absolutes, they are a guideline. Check your logo and make sure it conveys the right image for you!

Misty ClarkMisty Clark

About Post Author

Misty Clark

Misty Clark is the vice president of creative services for Jameson Management. Misty’s expertise in dental marketing and social media has made her a popular speaker and advisor in these fields. For more information on Jameson’s marketing services, visit www.jamesonmanagement.com.
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Tagged dental industry, dental practice, Dental Practice Marketing, dentistry, Jameson Management

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