Quick! If you have an extracted tooth, area landmark, or something that is a representation of your hobby – then stop! Turn off your phone. Remove all distractions. Shut off your Facebook page. Pay attention because this blog was written just for you.
Your logo, I repeat, your logo is meant to be a reflection of your brand, your style of dentistry, YOUR PRACTICE. When choosing a brain surgeon, do you care if the doctor drives Harleys on the weekend? The Ritz Carlton – is their logo a reflection of founder César Ritz’s love of lions? Is it that Mr. Ritz liked crowns, so a crown was added to the logo? Or could it be that the lion and crown were used to convey a much larger message? That message was royalty … that every person would be treated like royalty. And what better to symbolize that than a crown and a lion? Imagine the Ritz Carlton logo as having the Eiffel Tower in it simply because the first hotel was in Paris. Or a Ritz Carlton logo with a picture of a bed or the actual building.
Logos are not meant to be literal. Nor are they meant to be extraordinary pieces of art. Logos, in fact, are meant to convey a succinct message through imagery. Look at your logo. Go ahead. Pull out your business card and take a look.
What does your logo say about you?
- Lots of flowing curves – Artistry
- Square blocks – Order
- Flowers – Feminine
- Greenery – Natural
- Circles – Comprehensive
- Extracted tooth – Single Tooth / Emergency Dentistry
- Warm tones – Comfort
- Dark blue – Trust
- Light blues and grays – Modern
- Red – Emergency
- Orange – Youth or Techy
- Times New Roman (or other serif fonts) – Traditional
- Arial (or other sans serif fonts) – Modern
- Script – Artistic
While all of the above imageries are not absolutes, they are a guideline. Check your logo and make sure it conveys the right image for you!