The American Association of Dental Office Managers (AADOM) conference is only a few short weeks away. For the second year, I’ll be attending with the Patterson Dental crew and am excited to attend another AADOM Conference, meet our Patterson scholarship …
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A while back, I talked about what it takes to start up a blog for your dental practice, and while setting up a blog is easy enough to do, having good content to publish on a regular basis becomes the …
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Tracking the success of your tweets is one thing. Benchmarking your success is another. In order to truly benchmark your tweets, there are a few things you need to do. Set your goals It’s impossible to know what you should …
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Social media is a very common piece of marketing strategy for many businesses, including dental practices, and often these businesses look to their customers to help create content. Customers are generally asked to either provide content (like reviews, testimonies, success …
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Blogging can be a great communication and marketing tool for dental practices when done right. I won’t sit here and tell you they’re easy and every practice should have one, because that’s just not true. It takes time and thought …
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Picture it. You’re sitting at your work computer, writing a tweet about the new post you wrote for the practice’s blog. Painstakingly, you go over the details of the tweet over and over again, flirting with the 140-character limit, then …
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If you’re a frequent reader of Off The Cusp, then you’ll know we cover a lot of topics and hear from a lot of different contributors who have a huge range of experiences in the dental industry. I manage this …
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