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Off the Cusp

Dental industry news, trends and information from Patterson Dental.

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Recent posts

  • Linda Harvey: 5 Common Denominators of Compliance [VIDEO]
  • Dr. David Rice: 4 Ways to STOP Wasting Chair Time
  • Dental Practice Inventory: 7 Tips to Finding the Right Balance
  • How One Dental Practice Used RevenueWell To Enhance Communications During COVID-19
  • Maximize Practice Productivity and Conserve PPE with the Solea Laser

Author: Tara O'Connor

Tara is a marketing specialist with a focus on social media strategy, email marketing, blogging, and content creation. She has worked at Patterson Dental since 2013.
  • August 18, 2015August 14, 2015
  • 2 Comments

4 Things to Do at the 2015 AADOM Conference

  • Dental Office Education
AADOM Conference 2015 - General Jackson

The American Association of Dental Office Managers (AADOM) conference is only a few short weeks away. For the second year, I’ll be attending with the Patterson Dental crew and am excited to attend another AADOM Conference, meet our Patterson scholarship winners, and visit the Music […]

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  • June 29, 2015June 3, 2015
  • 11 Comments

5 Blog Post Ideas for Your Dental Practice

  • Dental Practice Marketing
5 blog post ideas

A while back, I talked about what it takes to start up a blog for your dental practice, and while setting up a blog is easy enough to do, having good content to publish on a regular basis becomes the challenge. How often you publish […]

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  • May 4, 2015March 24, 2015
  • No Comments

Benchmarking Your Tweets

  • Social Media
Benchmarking Your Tweets

Tracking the success of your tweets is one thing. Benchmarking your success is another. In order to truly benchmark your tweets, there are a few things you need to do. Set your goals It’s impossible to know what you should be looking at in terms […]

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  • March 31, 2015March 31, 2015
  • 2 Comments

Using Social Media in a Regulated Industry

  • Dental Practice Marketing
Social Media in a Regulated Industry

Social media is a very common piece of marketing strategy for many businesses, including dental practices, and often these businesses look to their customers to help create content. Customers are generally asked to either provide content (like reviews, testimonies, success stories, etc.), or they are […]

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  • February 19, 2015February 19, 2015
  • 4 Comments

Blogging Basics: What You Need to Know to Get Started

  • Dental Practice Marketing
Blogging Basics: What You Need to Know to Get Started

Blogging can be a great communication and marketing tool for dental practices when done right. I won’t sit here and tell you they’re easy and every practice should have one, because that’s just not true. It takes time and thought to come up with blog […]

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  • January 26, 2015January 14, 2015
  • 1 Comment

Measuring the Effectiveness of Your Tweets

  • Social Media
Measuring the Effectiveness of Your Tweets

Picture it. You’re sitting at your work computer, writing a tweet about the new post you wrote for the practice’s blog. Painstakingly, you go over the details of the tweet over and over again, flirting with the 140-character limit, then realize you haven’t included the […]

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  • December 31, 2014December 18, 2014
  • No Comments

Top 10 Blog Posts of 2014

  • Dental Practice Marketing
Top 10 Blog Posts of 2014

If you’re a frequent reader of Off The Cusp, then you’ll know we cover a lot of topics and hear from a lot of different contributors who have a huge range of experiences in the dental industry. I manage this blog, and was curious to […]

Continue Reading Top 10 Blog Posts of 2014

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Connect with us

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Instagram
Twitter
YouTube
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Recent posts

  • Linda Harvey: 5 Common Denominators of Compliance [VIDEO]
  • Dr. David Rice: 4 Ways to STOP Wasting Chair Time
  • Dental Practice Inventory: 7 Tips to Finding the Right Balance
  • How One Dental Practice Used RevenueWell To Enhance Communications During COVID-19
  • Maximize Practice Productivity and Conserve PPE with the Solea Laser
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