As we welcome in October, we turn our attention to breast cancer and the millions of people impacted by the disease each year. As the second-most common cancer in women, breast cancer accounts for more than 250,000 new cases of female breast Cancer in the United States each year.
Breast Cancer Awareness Month began in 1985 with the goal of promoting mammography for early detection and as one of the best tools available for fighting the disease. Breast Cancer Awareness Month has since been used as a broader awareness campaign and vehicle for raising money for clinical and translational research.
Again this year, Patterson Dental is turning to its customers to help raise money for breast cancer research and to bring awareness to the disease. Continuing our ‘Proud in Pink’ campaign, Patterson will donate a portion of all qualifying sales of our Patterson Brand pink products throughout the month of October to the Breast Cancer Research Foundation (BCRF). With its mission to “prevent and cure breast cancer by advancing the world’s most promising research,” BCRF is a non-profit organization which has raised more than $569 million to support research on breast cancer at medical institutions throughout the world.
By using Patterson Brand pink products this October, dental practices can show their support for Breast Cancer Awareness Month and all those affected by the disease. Click the image below (PDF) to view a full list of qualifying pink products and know your purchase is helping fund vital breast cancer research.
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