Following the death of George Floyd in May of 2020, Chicago Lake Family Dental was destroyed during the resulting civil unrest in Minneapolis. Practice owner, Ali Barbarawi, DDS, knew immediately that he would rebuild in the same location so he could continue serving his patients. His Patterson team and his employees were with him through the entire process.
In part two of our practice strategy series, we examine how a SWOT analysis might look through the lens of COVID-19, how to apply the learnings of your SWOT analysis and how a TOWS matrix can help you further connect the dots.
A SWOT analysis allows you to look at four key areas of your business environment: Strengths, Weaknesses, Opportunities and Threats. Here’s how to complete a comprehensive analysis so you can see what’s going well at your practice and what needs to be addressed.