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Tag: digital marketing

Online dental marketing: Staying HIPAA compliant in 2023
Dental Practice Marketing

Online dental marketing: Staying HIPAA compliant in 2023

Adrian LeflerAdrian Lefler Adrian LeflerOctober 17, 2022October 17, 2022

Staying HIPAA compliant requires knowledge of HIPAA regulations and changes or updates to the Privacy Rule. Adrian Lefler of My Social Practice shares some of the common digital marketing strategies for dental practices and how they should be evaluated for HIPAA compliance.

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Dental SEO quiz: What does GMB have in common with GBP?
Dental Practice Marketing

Dental SEO quiz: What does GMB have in common with GBP?

Adrian LeflerAdrian Lefler Adrian LeflerAugust 15, 2022August 15, 2022

Google My Business is being replaced by Google Business Profile. Adrian Lefler of My Social Practice explains how this change makes it easier to keep your Google business listing up-to-date and shares tips on optimizing your listing for improved Google search rankings.

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Write a captivating dental blog post in 15 minutes [templates included]
Dental Practice Marketing

Write a captivating dental blog post in 15 minutes [templates included]

Adrian LeflerAdrian Lefler Adrian LeflerMay 23, 2022May 23, 2022

Blogging is one of the best ways to help your website rank high in search engines. It’s also one of the most effective ways to educate patients about what really matters to your practice, their oral health. Adrian Lefler of My Social Practice shares how to get started with dental blogging.

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Want to rank higher on Google Maps? Follow this local dental SEO guide
Dental Practice Marketing

Want to rank higher on Google Maps? Follow this local dental SEO guide

Adrian LeflerAdrian Lefler Adrian LeflerFebruary 3, 2022February 4, 2022

This comprehensive guide from Adrian Lefler of My Social Practice includes valuable information, effective strategies and step-by-step instructions on how to optimize a Google My Business account for a local dental practice.

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The ADA Releases Practical Guide to Internet Marketing
Dental Practice Marketing

The ADA Releases Practical Guide to Internet Marketing

Jack HadleyJack Hadley Jack HadleyJanuary 19, 2015January 15, 2015
This week the American Dental Association released their new book, The Practical Guide to Internet Marketing. I was flattered that they asked me to author one of its chapters. The...
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5 Things to Boost SEO for Dental Practices
Dental Practice Marketing Dental Technology Practice Growth

5 Things to Boost SEO for Dental Practices

Eric CasonEric Cason Eric CasonNovember 19, 2014November 17, 2014
What is SEO and how does it relate to dental practices? SEO, or search engine optimization, refers to the process of making your website Google friendly (or Bing friendly or...
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Today, All Dental Marketing Is Digital Marketing
Dental Practice Marketing Industry Events

Today, All Dental Marketing Is Digital Marketing

Jack HadleyJack Hadley Jack HadleyJune 16, 2014June 13, 2014
I was recently impressed with a blog post authored by Giselle Abramovich at Adobe entitled, “Make the Shift from Digital Marketing to Marketing in a Digital World.” Here’s a quote...
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Dental Practice Marketing

A Less-Talked-About ROI Benefit Of Dental Social Media Marketing

Jack HadleyJack Hadley Jack HadleyMay 19, 2014January 5, 2015
We talk a lot about the return on investment (ROI) of social media marketing for dental practices. In fact, it’s a favorite topic of ours to discuss with clients and...
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Is Automated Dental Social Media Marketing a Lie?
Dental Practice Marketing Social Media

Is Automated Dental Social Media Marketing a Lie?

Jack HadleyJack Hadley Jack HadleyDecember 16, 2013December 16, 2013
Recently I’ve seen some dental marketing service companies pitching automated dental social media marketing in this way: “... the primary purpose of a dental practice blog is search engine optimization,...
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