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Dental Practice Marketing

The ADA Releases Practical Guide to Internet Marketing

Jack HadleyJack Hadley Jack HadleyJanuary 19, 2015January 15, 2015

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This week the American Dental Association released their new book, The Practical Guide to Internet Marketing. I was flattered that they asked me to author one of its chapters. The publication’s purpose is to familiarize dental professionals with the many facets of Internet marketing.

Partial Table of Contents

Topics include blogging, SEO, reputation management, marketing with Facebook, the legal considerations of digital marketing, etc.:

  • Naomi Cooper: Building a Solid Foundation for Your Dental Practice Marketing
  • Jack Hadley: Posting Effective Content That Engages, Provides Value, and Shares Practice Culture
  • Edward J. Zuckerberg, DDS, FAGD: Creating Stronger Patient Relationships Through Facebook
  • Colleen Greene, DMD, MPH: Blogging for Dental Professionals
  • Shauna Duty: Reputation Management for Dentists
  • Xaña Winans: Making the Transition from Paper to Digital Marketing
  • and more!

Online marketing can feel overwhelming, especially with all the clinical duties and business obligations of running a dental practice. The ADA’s new book provides an overview of various digital marketing vehicles. Even if you don’t do the marketing yourself, this book’s purpose is to help you understand basic concepts and what they entail.

A Practical Guide Designed to Help Users

  • Understand the use of SEO, keywords and algorithms in digital marketing
  • Decide which social media platforms are best for their plan
  • Distinguish between Facebook, YouTube, Yelp, Instagram, Tumblr, Google+ and other social networking/review sites
  • Solicit online reviews and respond appropriately to negative ones
  • Select engaging content to educate and entertain
  • Raise practice and professional profile through blogging
  • Delegate social media responsibilities

Learn More About the Book

Are you looking for better ways to increase your practice visibility online? From developing a digital marketing plan to deciphering social media sites to increasing your search engine ranking, The Practical Guide to Internet Marketing explains the basics and how you can apply them to your practice.

The Practical Guide to Internet Marketing
Click for more info

After spending some time with the book, let me know what you think in the comments section below – or, start a discussion about one of its topics. Good luck with your online marketing efforts!

Jack HadleyJack Hadley

About Post Author

Jack Hadley

Jack Hadley is a founding partner at <a href="http://mysocialpractice.com">My Social Practice.</a> He has developed the curriculum for, and teaches, an MBA Social Media Marketing course at BYU’s Marriott School of Management in Provo, Utah. Jack is also the founder of the Utah Valley Social Media Club. An award-winning copywriter and former ad agency creative director, Jack has a rich background in all aspects of the creative process.
http://www.mysocialpractice.com
Tagged ADA, American Dental Association, digital marketing, marketing, My Social Practice, online marketing, Social Media

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2 thoughts on “The ADA Releases Practical Guide to Internet Marketing”

  1. Norman Medina says:
    January 27, 2015 at 12:30 pm

    I just got my copy. It looks like a great read.

    1. Jack Hadley Jack Hadley says:
      January 27, 2015 at 4:21 pm

      Great, Norman. I hope it is helpful. Let us know what you think after you get into it.

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