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Author: Eric Cason

Eric Cason is a database architect at Patterson Dental with a background in Search Engine Optimization (SEO) and web analytics. He works closely with the marketing and web teams to ensure that the ecommerce platform on pattersondental.com delivers an optimal user experience. Eric lives with his wife in Minneapolis where they generally agree that the coffee is as good as it is in their hometown of Portland Oregon.
Google My Business for Dental Practices: Part 2
Dental Practice Management Dental Practice Marketing

Google My Business for Dental Practices: Part 2

Eric CasonEric Cason Eric CasonOctober 7, 2015October 5, 2015
On September 24, David Mihm published the 2015 Local Search Ranking Factors, which is a collaborative project across the SEO industry to evaluate which factors are the most important for...
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Google My Business for Dental Practices:  Part 1
Dental Practice Marketing

Google My Business for Dental Practices: Part 1

Eric CasonEric Cason Eric CasonAugust 24, 2015August 24, 2015
I’ve listed Google My Business optimization as one of the top 5 SEO strategies to deploy for your dental practice online presence. It’s time to talk about “Google My Business...
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4 Paid Search Tips for Dental Practices
Dental Practice Marketing Dental Technology Practice Growth

4 Paid Search Tips for Dental Practices

Eric CasonEric Cason Eric CasonJune 26, 2015June 26, 2015
Paid search advertising can be confusing for those of us who are not digital marketers. In fact, even for those of us who are experienced with paid search, keeping up...
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Now introducing the Instrument Finder
Dental Products Patterson Dental

Now introducing the Instrument Finder

Eric CasonEric Cason Eric CasonMay 5, 2015May 5, 2015
Similar to carbide and diamond burs, dental instruments present many unique combinations of shapes, sizes, applications and materials.   Because of this, we knew we could create a better search experience...
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Advanced SEO for Dental Practices: Convert Your Web Traffic into Revenue
Dental Practice Marketing Dental Technology

Advanced SEO for Dental Practices: Convert Your Web Traffic into Revenue

Eric CasonEric Cason Eric CasonApril 15, 2015April 15, 2015
In the past I’ve emphasized the importance of making your dental practice web pages focused on your business goals. It sounds obvious, but the truth is that many practice websites...
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Finding the Right SEO Help for Your Website
Dental Practice Marketing Dental Technology

Finding the Right SEO Help for Your Website

Eric CasonEric Cason Eric CasonFebruary 24, 2015February 24, 2015
Over the past few months I’ve discussed some strategies and tactics for dental practice SEO. In some cases I bet some of you are thinking “I need help with my...
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4 Components of a Successful SEO Strategy
Dental Practice Management Dental Technology

4 Components of a Successful SEO Strategy

Eric CasonEric Cason Eric CasonJanuary 29, 2015January 28, 2015
After talking about local search for dental practices last month, I’m following up this month by outlining four things that are critical to getting your on-page SEO strategy moving in...
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4 Local SEO Tips For Your Dental Practice
Dental Practice Management Dental Practice Marketing

4 Local SEO Tips For Your Dental Practice

Eric CasonEric Cason Eric CasonDecember 17, 2014December 17, 2014
Last month I outlined some basics to consider for dental practice SEO. To continue this conversation I want to discuss certain topics in more detail. This month I’m discussing local...
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5 Things to Boost SEO for Dental Practices
Dental Practice Marketing Dental Technology Practice Growth

5 Things to Boost SEO for Dental Practices

Eric CasonEric Cason Eric CasonNovember 19, 2014November 17, 2014
What is SEO and how does it relate to dental practices? SEO, or search engine optimization, refers to the process of making your website Google friendly (or Bing friendly or...
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Bur Finder Makes Your Search Fast and Easy
Dental Products Dental Technology Patterson Dental

Bur Finder Makes Your Search Fast and Easy

Eric CasonEric Cason Eric CasonOctober 7, 2014October 7, 2014
As part of discussions to improve the user experience on pattersondental.com, product findability or “search” always comes up. When we discuss “search” we are really referring to two things: 1)...
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