Dental industry news, trends and information from Patterson Dental.
Paid search advertising can be confusing for those of us who are not digital marketers. In fact, even for those of us who are experienced with paid search, keeping up with Google AdWords and other ad platforms is tough. For many small businesses, the question […]
If you’re a regular Off The Cusp reader with an eye toward practice growth, you’re no doubt using a mix of referral marketing, well-crafted SEO, and easy-to-share newsletters to bring in new patients. You’re also probably considering (or, already using), Google AdWords to amp your […]