In part two of our practice strategy series, we examine how a SWOT analysis might look through the lens of COVID-19, how to apply the learnings of your SWOT analysis and how a TOWS matrix can help you further connect the dots.
A SWOT analysis allows you to look at four key areas of your business environment: Strengths, Weaknesses, Opportunities and Threats. Here’s how to complete a comprehensive analysis so you can see what’s going well at your practice and what needs to be addressed.
With the end of 2020 comes new lists, goals and ways to creatively end the year on a high note. Cassie Brehmer shares how connecting with patients who have unfinished treatment, getting ready for the rush between Christmas and New Year’s and finding ways to celebrate your staff will help close this year out on a positive note.