Dental industry news, trends and information from Patterson Dental.
I once had a young woman who worked the front desk of a dental practice tell me that she wanted to be an office manager because it was so “glamorous.” When I think of her saying that, it always makes me smile. On any given […]
As most of you know by now, Facebook has undergone (and continues to undergo) a huge transformation in the way it handles business pages. Facebook has moved aggressively to a “pay-to-play” model. They’re tight lipped with their stats, but estimates are that they’re currently only pushing your […]
Over the past few months I’ve discussed some strategies and tactics for dental practice SEO. In some cases I bet some of you are thinking “I need help with my website and SEO (search engine optimization) and do not know where to begin.” If you […]
One of the scariest elements to marketing is the financial commitment it takes to get something accomplished. If you are financially strapped, your marketing endeavors may seem like an unattainable goal. I am here to tell you there are baby steps you can take to […]
As I review my clients’ practice goals for 2014, one goal that continues to be mentioned is reducing broken appointments and no-shows in the practice. In order to achieve the goal of reducing broken appointments and no-shows, it is important to have a strategy. Below […]