Dental industry news, trends and information from Patterson Dental.
If you’re making a video and are considering using stock audio or images, we’ve got some tips for you (thanks to Dee for Dentist for the question). For practices that are planning on making a lot of marketing materials or shooting a lot of video […]
Internet videos are like dog years. To you, what feels like only one minute can feel like seven to your audience. That’s why it’s particularly important to be concise when you’re making a video to market your practice. Have a clear vision of what you’d […]
The dental practice is many things. Quiet is not one of them. Despite the inherent difficulty of finding a quiet location within the practice where you can make your video, it is possible. The best things to consider for a quiet video are very simple: […]
Whether it’s a dental practice trying to market a new service or a puppy doing something amazing (OK, more likely the puppy), we have all encountered videos with poor lighting online. Ensuring that your video has the appropriate amount of light is an essential step […]
Somewhere in the not-so-distant past, where increasingly accessible video technology crossed paths with the rise of social media, the viral video was born. Few are immune to its intoxicating effects of both enjoyment and free advertising, and many have tried to capture its magic. While […]
Is your dental practice effectively using simple video clips in your dental social media marketing efforts? If not, here’s some great inspiration… Drs. Hammond and Ellis, and their team, are doing several things right here in their video strategy development. First, they’re reaching out with […]