Skip to content
Off the Cusp

Off the Cusp

Dental industry news, trends and information from Patterson Dental.

Menu
  • Home
  • Categories
    • Business of Dentistry
      • Dental Practice Marketing
      • Practice Finance
      • Practice Growth
    • Dental Industry News
      • Industry Events
    • Dental Practice Management
      • Human Resources
    • Dental Practice Safety
      • Infection Control
    • Future of Dentistry
      • Dental Equipment
      • Dental Technology
      • CAD/CAM
  • About
    • Off The Cusp Privacy Policy
    • Off The Cusp Terms of Use
  • pattersondental.com
  • Home
  • Dental Technology
  • What is a Responsive Website and Do You Need One?
Dental Practice Management Dental Practice Marketing Dental Technology

What is a Responsive Website and Do You Need One?

Susanne KimballSusanne Kimball Susanne KimballSeptember 29, 2014November 3, 2014
What is a responsive website?

Share

Facebook
Twitter
Pinterest
LinkedIn
Email
Read Time:1 Minute, 54 Second

Mobile and handheld devices are increasingly popular and are being used in place of or in addition to the PC. Mobile devices are great for people who are always on the go and can be ready at any time to help the user find information. Think about how often you use your smartphone or tablet to look for information or entertainment, and look around you and see how many others are doing the same.

Consumers are using mobile devices to research and contact healthcare providers. This is a trend that I’ve seen more and more on the websites I manage. Mobile access is usually around 40 to 50 percent –  that’s half of the people visiting your site viewing it on a small screen.

When a potential patient lands on your website from a mobile device, what will they see?

Your website may be mobile friendly, which means that the website can be navigated with a mobile device but the entire website is shrunk down to fit the tiny screen. There’s not much “friendly” about that. This layout makes your website difficult to read and access information. Users will become frustrated and leave.

Your website needs to be responsive so it will adapt to fit any screen, whether that be an iPhone, iPad, Android or desktop. If your website is responsive and information is easy to access, the user will have a good experience and stay on your website longer.

So what are the key things that make a responsive site great?

Design for touch. Users will navigate with their finger, not a mouse, so functions should be intuitive to the mobile experience. Here are some key design points to keep in mind.

  • Clean, uncluttered layout
  • Easy navigation accessible at the top
  • Home button
  • Phone number click to call
  • Tap for directions
  • Clickable social media icons
  • Allow users to “go to full site” if they choose.
  • Offer a back button on internal pages.
  • Condensed content

If you don’t have a website, you need one; and while you’re at it, go ahead and make it a responsive website. If you already have a website, ask your web developer for options to convert it to mobile responsive. It is the next necessary step in staying current with your online presence.

Susanne KimballSusanne Kimball

About Post Author

Susanne Kimball

Susanne Kimball is Senior Marketing Advisor for Jameson, an international dental management and marketing firm. Susanne creates customized and effective marketing solutions for dental practices and she coaches dentists and teams to assure the most success possible from their marketing investments. For more information on Susanne and Jameson’s marketing services, visit www.JamesonManagement.com or call 877.369.5558.
http://www.jamesonmanagement.com
Total
0
Shares
Share 0
Tweet 0
Pin it 0
Share 0
Tagged mobile devices, mobile friendly, practice management, practice marketing, responsive website, user experience, website

Post navigation

Previous

Previous post:

Increasing Collections at Time of Service

Next

Next post:

Advanced technology attracts associate to rural practice

2 thoughts on “What is a Responsive Website and Do You Need One?”

  1. anne says:
    October 13, 2014 at 2:46 pm

    Susanne great information well written thanks

  2. Norman Medina DDS says:
    November 23, 2014 at 10:03 am

    Hello Susanne, Great article. We current had out website updated to handle content responsively.

    Press play on the youTube vide. Grab the lower right corner or the website and resize the box. The youTube video adjusts accordingly to the size of the window.

    Fun.

    http://seasons-of-smiles.com/valeries-new-smile-makeover.htm

Comments are closed.

Subscribe

* indicates required

Recent posts

  • 5 Proven Ways To Keep Patients Engaged, Returning And Referring
  • 3 Steps to Consider When Selling A Multilocation Practice
  • 3 Reasons To Explore Tech-Savvy Cavity Prep
  • 3 Ways A Complimentary Eaglesoft Wellness Check Can Help Advance Your Practice!
  • How to Detect and Prevent Microleakage in Dental Restorations

Search Off the Cusp

Close
Menu
  • Home
  • Categories
    • Business of Dentistry
      • Dental Practice Marketing
      • Practice Finance
      • Practice Growth
    • Dental Industry News
      • Industry Events
    • Dental Practice Management
      • Human Resources
    • Dental Practice Safety
      • Infection Control
    • Future of Dentistry
      • Dental Equipment
      • Dental Technology
      • CAD/CAM
  • About
    • Off The Cusp Privacy Policy
    • Off The Cusp Terms of Use
  • pattersondental.com

Related Post

5 Proven Ways To Keep Patients Engaged, Returning And Referring

March 15, 2023March 16, 2023

3 Reasons To Explore Tech-Savvy Cavity Prep

March 8, 2023March 9, 2023

Single-Visit Dentistry: There’s No Time To Waste

February 22, 2023February 22, 2023

Starting Out On The Next Level

February 17, 2023February 17, 2023

The Key To Confident Diagnoses And Improved Case Acceptance

February 9, 2023February 9, 2023

3D-Printed Splint Against Noctural Bruxism

February 8, 2023February 8, 2023
Copyright Patterson Dental. All rights reserved.