Dental industry news, trends and information from Patterson Dental.
As practices reopen and prepare for the next stage, planning, patient communication and marketing will be more critical than ever. In a new four-part webinar series, we will share insights, best practices and action steps to support you on your reopen and restore journey.
Reactivation campaigns in disguise. That’s the real role of birthday and holiday cards. These twice-a-year wonders of reactivation have remained a mainstay of practice marketing for as long as we can remember because, historically, they’ve been effective at pulling in lapsed patients. But, not all […]
These days every dental practice using Facebook is looking for more effective ways to get Likes, comments, and shares on their posts. Download These 5 Free Challenges… They Work! These proven social media “challenges” are fast and easy, fun for your team, and super engaging […]
Paid search advertising can be confusing for those of us who are not digital marketers. In fact, even for those of us who are experienced with paid search, keeping up with Google AdWords and other ad platforms is tough. For many small businesses, the question […]
You know those discount offers the competition sends out – $59 for a checkup and cleaning? You hate them, right? They steal your customers, right? Look. The biggest reason these mailers (or billboards, or TV ads) work is they’re shot into a vacuum created in […]
Do you offer teeth whitening at your office? Of course you do; most dental offices do. But how much whitening do you actually perform every month? If you’re like most practices, probably not much. The main reason for this is you’re likely not proactive about […]
When it comes to email marketing, many people put all their energy into the content of their email – and never give a second thought to the email’s subject line. That’s a terrible mistake, since all the gifted prose in the world won’t matter one […]
Mobile and handheld devices are increasingly popular and are being used in place of or in addition to the PC. Mobile devices are great for people who are always on the go and can be ready at any time to help the user find information. […]
Kevin Durant’s recent MVP acceptance speech has gone viral because he did something in his acceptance speech that no other MVP has ever done. Durant brought viewers across the nation to tears as he accepted the NBA’s 2013-2014 Most Valuable Player award by genuinely and […]
Like hairstyles, fashion, cars and computers, websites follow certain trends in style and function. This is why websites typically are replaced or upgraded every 3-5 years. Here are 6 trends to watch for in websites in 2014. 1. Mobility Patients and potential patients are searching more […]
In the past several years, there has been much confusion about contests and promotions on Facebook. Team members and marketers alike were unaware or ill-advised about Facebook guidelines and terms. As of this week, Facebook has amended their terms and now permits Facebook Page administrators […]