Dental industry news, trends and information from Patterson Dental.
In an increasingly competitive, constantly shifting digital landscape, it isn’t enough to just build any website and call it a day. Steps must be taken to ensure that potential patients not only find your site but, once they do, are compelled to choose your practice over another.
Let’s face it – the internet has changed the way we do business. According to the Pew Research Center, 9 in 10 American adults (including potential new patients!) use the internet to shop online, scan Facebook, or perform research. Even more startling? About 90% of […]
Last month I outlined some basics to consider for dental practice SEO. To continue this conversation I want to discuss certain topics in more detail. This month I’m discussing local SEO, as I believe it is the single most important SEO topic for businesses that […]
What is SEO and how does it relate to dental practices? SEO, or search engine optimization, refers to the process of making your website Google friendly (or Bing friendly or optimized for any other search engine). You can spend a lot of time making a […]
Mobile and handheld devices are increasingly popular and are being used in place of or in addition to the PC. Mobile devices are great for people who are always on the go and can be ready at any time to help the user find information. […]
Like hairstyles, fashion, cars and computers, websites follow certain trends in style and function. This is why websites typically are replaced or upgraded every 3-5 years. Here are 6 trends to watch for in websites in 2014. 1. Mobility Patients and potential patients are searching more […]
Want to be the king of search in your market? Getting there is much easier than you think. It revolves entirely around two simple concepts: 1) create good content, and 2) understand how people search. Each and every time you pen a phrase that will […]
Holiday season is upon us. Since it isn’t the best time of the year to launch brand new marketing efforts, it is a good time of the year to prepare for future marketing. Here are five things you can do to prepare for your marketing […]
We have another exciting update to CAESY Cloud – including a much requested new feature! Along with updated navigation and search features, you can now email presentations directly from CAESY Cloud to your patients. By simply clicking on the Link icon (seen below)you can select the […]