You may have optimized the website for your dental office to make it easy for your patients to use, but have you optimized your site to help the search engines find you? Having a wealth of online real estate is great when you are trying to attract new dental patients, but only if it can be found on search engines, like Google. Overlooking search engine optimization (SEO) can be very detrimental to the success of your website and online marketing strategies. The first step in SEO is to develop a solid keyword strategy. Sound complicated? How about a lesson from one of our first teachers, The Cat in the Hat.