Building a relationship with hundreds of patients can be difficult when you only see most of them a few times a year. Our partners at Dental Intelligence share three quick tips on how you can build trust and stronger relationships with your patients.
How to reduce cancellations and increase case acceptance with patient engagement
Focusing on maintaining your current patient base by deepening your patient connections can result in a more rewarding experience that keeps patients returning to your practice for years to come. Here are a few ways to stay in touch with your patients and make the most out of the time you have them in office.
Online dental marketing: Staying HIPAA compliant in 2023
Staying HIPAA compliant requires knowledge of HIPAA regulations and changes or updates to the Privacy Rule. Adrian Lefler of My Social Practice shares some of the common digital marketing strategies for dental practices and how they should be evaluated for HIPAA compliance.
Candy sweet swap: A fun Halloween dental marketing campaign
Running a Halloween candy sweet swap campaign is a simple and effective way to create social media content, connect with your patients and community, and establish yourself as an oral health leader. In this blog post from Adrian Lefler of My Social Practice, you’ll learn everything you need to run an effective candy swap campaign.
Dental SEO quiz: What does GMB have in common with GBP?
Google My Business is being replaced by Google Business Profile. Adrian Lefler of My Social Practice explains how this change makes it easier to keep your Google business listing up-to-date and shares tips on optimizing your listing for improved Google search rankings.
![Write a captivating dental blog post in 15 minutes [templates included]](https://www.offthecusp.com/wp-content/uploads/2022/05/marketing-tips-mysocialpractice-blog-templates.png)
Write a captivating dental blog post in 15 minutes [templates included]
Blogging is one of the best ways to help your website rank high in search engines. It’s also one of the most effective ways to educate patients about what really matters to your practice, their oral health. Adrian Lefler of My Social Practice shares how to get started with dental blogging.
Pediatric dentistry: The importance of the summertime dental checkup
Learn the benefits of a summertime dental visit for children, why summer is the best time for a checkup and how to best communicate the importance of the summertime checkup with patients.
Want to rank higher on Google Maps? Follow this local dental SEO guide
This comprehensive guide from Adrian Lefler of My Social Practice includes valuable information, effective strategies and step-by-step instructions on how to optimize a Google My Business account for a local dental practice.
Dental practice goals for the new year: 5 opportunities for growth
There are many considerations when evaluating a practice’s annual goals for the new business year. Here are five opportunities for growth appropriate for any dental practice.
Patient Communications: Say the Right Thing More Often
Whether right before patients come in for an appointment, while in the waiting room, when they’re in the chair, just after their appointment or in between visits, you should always be communicating.
Silver Bells and Winter Sales
Another year has come and gone, and everywhere we look there are signs that winter is fast upon us. It has always amazed me how quickly a year will go...
5 Blog Post Ideas for Your Dental Practice
A while back, I talked about what it takes to start up a blog for your dental practice, and while setting up a blog is easy enough to do, having...
Facebook Page Marketing – Time-Saving Tip
Many of you have asked for tips to help save time with Facebook business page management. Before I share an automation tip with you, let me start by saying, “Use...
Social Media Champion Checklist
Who’s your social media champion? This is the person in your practice who manages your social media. Even if you’ve chosen to work with an outside social media partner, it’s...
Top Five Social Media Mistakes of 2013—And How To Fix Them
Social media has been a buzz word in many practices this year. Some practices rave about the benefits, while others struggle. Below are five common challenges and how to overcome...
Secret Ingredient to Practice Success and Marketability
What is the definition of a team? Cathy Jameson describes a team as “a group of leaders working cohesively towards a common goal.” If you are a practice that wants...
Raise Practice Awareness Through Post-Halloween Sweet Swap
One-Click Download Your Complete, Turn-Key Program Have you ever sponsored a candy buyback program right after Halloween? If not, this is the year to try one! If so, here are...
Social Networking – The Informal Communication
Over the past several months, I have heard multiple practices make comments about their concerns that their social media posts were not professional enough. Some practices are so concerned that...
Dental Social Media Marketing Success White Paper
Is your dental practice just getting started with social media marketing? Or perhaps you’re already using a few tools like Facebook, but you’re looking for some fresh approaches and ideas?...
How to Create Delightful Social Media Content
Has your social media engagement dwindled lately? Your content could be the reason. Times have changed and what would have been a great Facebook post a year ago, may not...
How to Make Your Social Media Matter
Social media is much like any social situation that you may encounter. It just so happens that this one happens to be online. If you think in terms of what...
Facebook for Dentists: Engagement Idea #191 – Feature Team Members
We see this time and time again ... Of all the various things that can increase engagement on your practice’s Facebook page, featuring team members is usually one of the...
You Know It’s Time to Get a New Website When…
You have a website. This is good. But, there are questions that need to be considered in order to make sure that your site is doing the very best for...
Network, learn and have fun at the AADOM annual conference
Registration for the annual American Association of Dental Office Managers (AADOM) conference on September 19-20 in Orlando, Fla., is almost filled up! If you’ve been sitting on the fence about...
Position Team Members as Experts in Your Social Media Marketing
Is your dental practice effectively using simple video clips in your dental social media marketing efforts? If not, here’s some great inspiration... Drs. Hammond and Ellis, and their team, are...
Eaglesoft Tip of the Month: Patient Statements
Your software is an amazing tool that directly contributes to your patient’s experience. My number one goal when I visit an office is to leave the staff energized and comfortable...
The Future of Online Reviews
Have your patients posted reviews about your practice? A recent American Express Global Customer Service Barometer survey found that customers are telling more people about their service experiences – both good...
Marketing with Surgical Precision: RevenueWell’s New Campaign Manager
As any marketer will tell you, the success of your email or direct mail campaign starts with a clean, well-targeted list of recipients. Simply put, your message, promotion, newsletter or...
Six Things in Your Reception Preventing Patients from Saying Yes to Treatment
Is your reception area preventing patients from saying yes to treatment? Increase case acceptance in your practice by starting every patient experience off on the right foot. Make a strong...
Facebook for Dentists Engagement Idea #174 – Community Questions
Always on the lookout for fresh Facebook post ideas that elicit great engagement from your patients and prospective patients? Here’s an idea that seems to work every time. Think about...