Dental industry news, trends and information from Patterson Dental.
Another year has come and gone, and everywhere we look there are signs that winter is fast upon us. It has always amazed me how quickly a year will go by, especially in the last quarter as we prepare for cooler temperatures and holiday celebrations. […]
A while back, I talked about what it takes to start up a blog for your dental practice, and while setting up a blog is easy enough to do, having good content to publish on a regular basis becomes the challenge. How often you publish […]
Many of you have asked for tips to help save time with Facebook business page management. Before I share an automation tip with you, let me start by saying, “Use automation in moderation.” If we over-automate and ignore the “social” in social media, we risk […]
Who’s your social media champion? This is the person in your practice who manages your social media. Even if you’ve chosen to work with an outside social media partner, it’s imperative that you have at least one internal team member to help co-manage these efforts. […]
Social media has been a buzz word in many practices this year. Some practices rave about the benefits, while others struggle. Below are five common challenges and how to overcome them. 1. Total outsourcing I talk with doctors on a regular basis who are frustrated […]
What is the definition of a team? Cathy Jameson describes a team as “a group of leaders working cohesively towards a common goal.” If you are a practice that wants to win over your competition then you must have a team that is working together. […]
One-Click Download Your Complete, Turn-Key Program Have you ever sponsored a candy buyback program right after Halloween? If not, this is the year to try one! If so, here are some awesome free, downloadable materials you can use to make your event even more successful […]
Over the past several months, I have heard multiple practices make comments about their concerns that their social media posts were not professional enough. Some practices are so concerned that they won’t let a team member make a post without the doctor’s personal approval. The […]
Is your dental practice just getting started with social media marketing? Or perhaps you’re already using a few tools like Facebook, but you’re looking for some fresh approaches and ideas? This free, downloadable social media marketing white paper from the American Academy Of Cosmetic Dentistry […]
Has your social media engagement dwindled lately? Your content could be the reason. Times have changed and what would have been a great Facebook post a year ago, may not go over well today. Facebook users in particular have become more finicky about what they […]
Social media is much like any social situation that you may encounter. It just so happens that this one happens to be online. If you think in terms of what makes your patients like you, trust you, and want to talk about you, then you […]
We see this time and time again … Of all the various things that can increase engagement on your practice’s Facebook page, featuring team members is usually one of the clear winners. In connection with the release of the new Superman movie, as part of […]
You have a website. This is good. But, there are questions that need to be considered in order to make sure that your site is doing the very best for your practice. If you haven’t looked over your website with the following tips in mind, […]
Registration for the annual American Association of Dental Office Managers (AADOM) conference on September 19-20 in Orlando, Fla., is almost filled up! If you’ve been sitting on the fence about whether or not to attend, or you aren’t familiar with it, consider that this is […]
Is your dental practice effectively using simple video clips in your dental social media marketing efforts? If not, here’s some great inspiration… Drs. Hammond and Ellis, and their team, are doing several things right here in their video strategy development. First, they’re reaching out with […]
Your software is an amazing tool that directly contributes to your patient’s experience. My number one goal when I visit an office is to leave the staff energized and comfortable with their software. I’m not just a “trainer”; I’m a “Technology Advisor.” I educate offices […]
Have your patients posted reviews about your practice? A recent American Express Global Customer Service Barometer survey found that customers are telling more people about their service experiences – both good and bad. On average, people tell 15 others about their good experiences (up from 9 […]
As any marketer will tell you, the success of your email or direct mail campaign starts with a clean, well-targeted list of recipients. Simply put, your message, promotion, newsletter or announcement is most effective when you send it to the right people. Don’t send a […]
Is your reception area preventing patients from saying yes to treatment? Increase case acceptance in your practice by starting every patient experience off on the right foot. Make a strong first impression and use your space to further educate your patients. Below are six barriers […]
Always on the lookout for fresh Facebook post ideas that elicit great engagement from your patients and prospective patients? Here’s an idea that seems to work every time. Think about something in your community that people will have varying opinions about. It’s probably best (as […]
What is the main reason you got on board with social media? Social media has mainly been seen as a marketing tool – a way to attract new patients. However, social media plays a much more important role for practices. Erik Qualman, author of Socialnomics, […]
Unlike most people who blog on dental marketing and patient communications, I have (at least for the time being) a unique perspective on the subject. How so? Well, I’m the farthest you can get from an industry veteran. I’m not a doctor, I’m not a […]
Have you ever heard the phrase “You can hear a smile”? These five words can play a big part in our telephone skills, especially when the day is not going so well. When we are face to face, it is easy to paint on a […]
Lately I have seen many questions on message boards about how to measure marketing. Why is it difficult to measure? Why won’t anybody give straight answers as to expected results? What will my ROI be on X marketing investment? The answer is that there are […]
The temptation in dental practice marketing is to always be looking for the latest, greatest tool or trick – the silver bullet that will attract herds of new patients, eliminate attrition and exponentially grow practice equity. But typically results don’t come this easy. Long ago, […]
Quick! If you have an extracted tooth, area landmark, or something that is a representation of your hobby – then stop! Turn off your phone. Remove all distractions. Shut off your Facebook page. Pay attention because this blog was written just for you. Your logo, […]
If you’re like most dental practices (or any business) using Facebook, you’re likely always looking for fresh ideas to better engage with your fans. Here’s one that’s super simple, yet nearly always gets some great responses. Change your cover photo once in a while! Yesterday, […]
If you’re a dental professional who’s just starting out with building a practice marketing program, you know there’s no shortage of options out there. From newspaper ads to Yellow Pages to Google Adwords to social media, there are marketing avenues galore – but where do […]
All big ventures that are meant to add value to your life, require a plan. You go on a vacation – you have a plan. You build a house – you have a plan. Want to retire – you have a plan. If you just […]
New to Twitter? Does the thought of adding Twitter to your practice’s social media marketing toolbox scare you? Don’t worry! It’s not as overwhelming as you may think – as long as you understand Twitter’s objectives in dental marketing, and take it in baby steps. […]