Keeping patients updated with paperwork, reminders for their appointments and a list of what to expect when they get to the office will help ensure they keep their appointment. Here are three steps to create a positive patient experience and help make sure your schedule stays full and breaking appointments is a rarity.
Todd Wizner and Ben Wizner, also known as the “Wiz Dental Guys,” are a father-son duo of Patterson reps with knowledge spanning almost 35 years. Their unwavering commitment to their customers has especially shone through as the COVID-19 crisis has hit the nation. They knew this was going to have a big impact not only on their personal day-to-day jobs, but also on their core customers’ businesses.
When Melissa Brown, DDS, founded Murray Hill Family Dental, she worked hard to prepare for many different business situations. But needing to close and reopen her practices due to a global pandemic isn’t one she could have imagined. Along with her husband, Troy Walton, director of business operations, they have built a loyal customer following and are an active and important part of their community.
Some companies have been able to not only accelerate growth but also increase profitability while facing economic headwinds. As dental offices begin to reopen and rebound from the COVID-19 crisis, practice owners should focus on three key dimensions to navigate the economic downturn and come out the other side stronger.
Whether you’re handling emergencies only, entirely shut down, or taking initial steps to reopen, you’re no doubt focused on the near-term future of your practice. Kathy Brodal, a Patterson Dental business educator, offers eight ways to plan, prepare and pull off a strategy for propelling your business forward effectively.
With most dental practices in the U.S. open for emergency care only, it can be easy to stress about the future of your practice. Amid the uncertainty, it’s important to remain optimistic and think of ways to turn the negatives into a positive. Imtiaz Manji, the co-founder and chairman of Spear Education, recently shared his ideas on how to navigate the coronavirus crisis and how dental practices can use this tough situation to improve their business and come back stronger.
By remaining open for emergency cases, dentists are helping to keep patients out of emergency rooms (ER) – reducing the burden on critical health care facilities that are overwhelmed amid the COVID-19 crisis. As the #DentalER social media movement gains traction, read on for some some dental emergency stats to put things in perspective.
Recognizing a need for growth, the first instinct for Drs. Michael Mefford and Keith Ellis was to add on to the existing building. However, the “big picture” told them otherwise. Now in a new location with a 6,700-square-foot space, they’ve been able to expand their dental hygiene team, hire an associate dentist and invest in new equipment and technology.
Complimentary beverages, relaxing playlists and new patient office tours are all easy ways to improve patient comfort. But what about scent branding? Tapping into the sense of smell can elevate the quality of an interaction and the possibility of creating a loyal patient.
When planning to relocate and build out a larger office, Dr. Ricky L. Farmer trusted Patterson Dental to help him see his vision through. At nearly 8,000-square-feet, Lake Pointe Dental Care is now at 10 operational operatories with the capacity to go to 16, and the staff has more than doubled.
Dr. Ricky L. Farmer’s practice in Somerset, Ky., was successful, but patients couldn’t always be accommodated immediately in the 2,500-square-foot space. His vision was to transition to a larger group practice aligned with his philosophy of “contemporary, comprehensive, compassionate care.”
CAD/CAM technology has been around for years, and more recently, the digital imaging component has become even more popular. Dr. Sameer Puri, director of CAD/CAM at Spear Education Center, explains the value of adding a CEREC system to your office.
Dentistry is a business devoted to helping patients achieve better oral and systemic health. Yet many dental teams often do not consider the important business aspects of running a practice, or even know where to begin to review. Each person plays an important role in […]
Have you been thinking about bringing new technology and equipment into your practice? Most of the latest dental tech can help practices perform quality dentistry more efﬁciently. And it can be a great marketing feature for your practice. But have you also taken a serious […]
Does your practice struggle to attract, recruit, and keep top Millennial talent? With the Millennial generation expected to make up 50 percent of the global workforce by 2020, that means adapting to this new generation isn’t really an option – it’s vital to the success […]
Since your patients are the reason you do what you do, everything should revolve around understanding how many patients you serve. How do you know when it’s time to add more hygiene days? How do you know when your facility has become constricted and is […]
As product manager at Sirona, Joe Goldstone is responsible for knowing all the ins and outs of all of their platforms. Recently, he took the time to discuss the Schick 33 sensor. This is a two-part series, the second of which will be appearing on […]
One of the new tools in the 4.2 software is the new Incisal Variation tool. Not only can we get great looking anterior proposals with the 4.2 software, we also have the ability to enhance the facials of the software. I was playing around with […]
You have a website. This is good. But, there are questions that need to be considered in order to make sure that your site is doing the very best for your practice. If you haven’t looked over your website with the following tips in mind, […]
Registration for the annual American Association of Dental Office Managers (AADOM) conference on September 19-20 in Orlando, Fla., is almost filled up! If you’ve been sitting on the fence about whether or not to attend, or you aren’t familiar with it, consider that this is […]
Your software is an amazing tool that directly contributes to your patient’s experience. My number one goal when I visit an office is to leave the staff energized and comfortable with their software. I’m not just a “trainer”; I’m a “Technology Advisor.” I educate offices […]
Have your patients posted reviews about your practice? A recent American Express Global Customer Service Barometer survey found that customers are telling more people about their service experiences – both good and bad. On average, people tell 15 others about their good experiences (up from 9 […]
As any marketer will tell you, the success of your email or direct mail campaign starts with a clean, well-targeted list of recipients. Simply put, your message, promotion, newsletter or announcement is most effective when you send it to the right people. Don’t send a […]
What is the main reason you got on board with social media? Social media has mainly been seen as a marketing tool – a way to attract new patients. However, social media plays a much more important role for practices. Erik Qualman, author of Socialnomics, […]
New employees are typically hired and trained by office managers, yet managers are most often the busiest people in the office! We hear from our members often that this part of their job is time consuming and repetitive but it has to be done well. […]
Unlike most people who blog on dental marketing and patient communications, I have (at least for the time being) a unique perspective on the subject. How so? Well, I’m the farthest you can get from an industry veteran. I’m not a doctor, I’m not a […]
I’m often asked by new and seasoned CEREC users how to decrease their appointment times for a simple crown procedure. This question has a number of different solutions depending on the individual office, but let me offer a couple of helpful hints that may guide […]
If you’ve been to a trade show you know the organized chaos they can be; there is simply so much to do and see it can be impossible to fit it all in. That’s why during this past year we’ve rewarded the few that have […]
Lately I have seen many questions on message boards about how to measure marketing. Why is it difficult to measure? Why won’t anybody give straight answers as to expected results? What will my ROI be on X marketing investment? The answer is that there are […]
Are you standing on the sidelines questioning if Facebook is right for your practice? There are a few unfortunate myths that prevent many dentists from moving forward with Facebook marketing. In speaking to dental professionals about social media, I continue to hear the same concerns […]