This week is the 36th Annual Dental Assistants Recognition Week and we want to make it a very special week for some of our Off the Cusp readers. That’s why we asked a few offices to tell us about their assistants and what makes them […]
Author: Kristen Albrecht
The Root of It: New Year’s Resolutions
Happy New Year! Now it is time to get to work on those resolutions. (In case you missed it, Mahlia Matsch, from our human resources department, had a wonderful post last week on making your resolutions a success.) Last week we asked a few of […]
Social Icons
“Like us on Facebook.” “Follow us on Twitter.” As more and more dental offices start integrating social media into their practices, these phrases are being incorporated into almost every other marketing collateral a practice creates. That is a good thing. If you are taking the […]
The Root of It: 2013 Edition
At the beginning of this year, we kicked off a blog series called The Root of It. This series allows you (and all of your great insights) to be featured here on Off the Cusp. We will be kicking off this series again very shortly. […]
Socialnomics 2013
It is hard to believe it has been over a year since we launched Off the Cusp. In that time, we’ve seen the dental industry rapidly grow and change. Not only have we seen a shift in the way technology is used within dental practices, […]
A Technology Storm
I’ve always been in awe of the power weather can have – maybe that has something to do with being a meteorologist’s niece. However, technology is my true passion and what I live and breathe everyday for Patterson. When Hurricane Sandy hit the east coast […]
Hurricane Sandy – East Coast Closings – Updates
As we communicated yesterday, a number of our branches on the east coast closed their facilities in an effort to ensure the safety of their employees. Below is an update of our branches on the east coast that are now open, as well as those […]
Hurricane Sandy
In light of Hurricane Sandy, we have several branches that have determined it is best to close for the safety of our employees. Please know that we are still available to support your dental practice through the Patterson Technology Center or the corporate office, if […]
4 Steps to Manage Your Online Reputation
What is the experience your practice provides your patients every time they step foot in your office? If you are like most of the dental practices Patterson partners with, you probably are in the process of updating the technology you have to offer more or […]
What is your capacity to grow?
About two months ago, I had the pleasure of speaking with John Luginbill of The Heavyweights about social media strategy for dental practices. He brought up a rather simple concept that I really hadn’t given much thought to before: What is the dental practice’s capacity […]
July Events
Here are some great events where you can find us in July: Florida 7/20-7/24 – Boca Raton – Hispanic Dental Association National Event 7/20-7/24 – Boca Raton – National Dental Association National Event Massachusetts 7/27 – Wilmington – CEREC 2012 Advanced Training Courses Oregon 7/20 […]
June Events
May is coming to a close and summer is almost here! June will be filled with some great workshops and conferences – here is a list of events where you will be able to find us: Alabama 6/1 – Bessemer – Implant Dentistry Seminar Arizona […]
Starting with Patient Experience
I often hear from dentists that they are apprehensive about becoming active in the social media space because they are worried someone will start speaking badly of their dental practice. If an individual was going to speak poorly of your practice, chances are they already […]
May Events
April has been a great month, and May is fast approaching. Here is a list of key dates for some great events where you can find and connect with us: California 5/3-5/5 – Anaheim – California Dental Association National Event 5/24-5/27 – San Diego – […]
Communication and Technology
If you’ll remember back to my post “Are You Really Listening?,” you’ll remember we talked about two self-imposed barriers to listening and effective communication. While these barriers are critical to understand, they are only two of a seemingly endless number of distractions that can negatively […]
Social Sharing
Over the last several months, I have been elated to see more and more dental practices starting to participate in social media. Many of their websites have even started to reflect this by adding social icons that link out to their various accounts. However, very […]
April Events
It is hard to believe April is just around the corner. Here is a look at some great events where you will be able to catch up with Patterson Dental in April. Illinois 4/13 – Chicago – Join the CEREC Revolution! Massachusetts 4/13 – Wilmington […]
Are you ready for Facebook Timeline?
At the end of February, Facebook finally unveiled Timeline for business pages. The new features offer great opportunity for your dental practice to share your culture and highlight key messages, as well as share the story of how your practice has evolved over the years. […]
Help! Where do I start?
Facebook … Twitter … Blogs … YouTube … Google+ … Pinterest … It seems as though there is a new social media channel popping up every day. If you are starting to look at using social media within your dental practice, it can be overwhelming […]
The Root of It: Thank You, Dental Assistants!
In honor of Dental Assistant Recognition Week, we wanted to hear from “The Root of It” contributors and asked: “What do your dental assistants do that helps set your practice apart from others?” Stephanie Bakland is Dr. Spingler’s lead assistant. She is a beautiful person […]
March Events
This March brings about another series of great events where you will be able to meet up with Patterson employees. Here’s where you can find us in March: Arizona 3/7-3/10 – Scottsdale – American Academy of Dental Practice Administration Georgia 3/22-3/24 – Atlanta – Thomas […]
The Root of It: How Has Social Media Impacted Your Dental Practice?
This week we asked some of our readers: How has social media impacted your dental practice? The use of social media has grown in popularity across the country in recent years and has quickly become the “norm” in communicating with family and friends. It has […]
Word of Mouth
For years, people have been talking about their experiences at local businesses at birthday parties, at the grocery store, even at sporting events. These conversations were usually kept within a small circle of friends or family. A positive or negative experience typically only influenced a […]
#WildWednesday
If you’ve been following Patterson Dental on Twitter, you probably have seen one of our #WildWednesday posts. If you haven’t been following us on Twitter, now is a great time to start! Every Wednesday, we post a wild fact about the dental industry. Today’s #WildWednesday […]
Technology in Social Media
Here at Patterson Dental, we strive to bring the latest technologies to you in order to help you more efficiently run your dental practice. Technology can help you manage your practice’s social media efforts as well. There are several free tools that can help you […]
What’s This Social Media Thing All About?
As I talk to dental professionals from across the country, I often hear the same fears and concerns about becoming active in social media. “We have a Facebook page, but we don’t really know what to post.” “Social media sounds like a great way to […]
It Is Almost Time to Get to “The Root of It”
At the beginning of the month, we brought a new idea to Off the Cusp. We are still looking for a few more dental professionals to help us get to “The Root of It.” We are looking for office managers, hygienists, assistants, dentists, surgeons, orthodontists, […]
February Events
We’ve been braving the cold all of January to bring you great events, and February will be no different. Here is a look at the February events where you will be able to find us: Arizona 2/9 – Prescott – Simple Steps to Increasing Your […]
2012 Social Media Watch List
Not unlike our physical universe, the social media world is exponentially expanding. Trying to keep up and know how to get started or where to go next is a very difficult task when you are focused on giving your patients exceptional care. If your dental […]
Dental Product Submissions
The Patterson Corporate Office often receives calls from entrepreneurs who have invented dental products or have ideas for products that they would like Patterson to distribute and list in our catalog. Staying aware of new products and up to date on the latest technologies is […]