“And now let us welcome the new year, full of things that never were.” – Rainer Maria Rilke The New Year is upon us. It’s a great time to reflect on the past year and make changes that will have a positive impact on our […]
New Year, New Beginnings
Author: Christian Oleson
Christian is the creative director and global brand manager for Patterson Companies. He is responsible for leading teams in developing engaging, compelling and relevant marketing and advertising for Patterson’s growing global healthcare portfolio. He’s been building brands for Patterson since 1999.
Visual Communication
“A picture is worth a thousand words.” It’s an adage that has almost become a cliché. We say it, we hear it, but does it impact how we choose to communicate? Pictures are quick to understand and easy to remember. Psychologist Jerome Bruner of New […]
Developing Your Brand Identity Shouldn’t Be Scary
I love this time of year. My family really gets into the decorations and costumes that go along with Halloween. All these outward expressions help to identify with and enhance the overall experience. It got me thinking about the importance of visual identity and how […]