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  • A Turnkey Charity Program That Promotes Your Practice AND Helps Kids
Dental Practice Marketing

A Turnkey Charity Program That Promotes Your Practice AND Helps Kids

Jack Hadley Jack HadleyFebruary 16, 2015February 11, 2015
Charity Program That Promotes Your Practice & Helps Kids

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Have you heard of Smiles For Life? Each year, March through June, over 500 dental practices throughout North America whiten teeth to raise donations for seriously ill, disabled, and underprivileged children in their own local communities and around the world.

All of the professional whitening materials are provided at no charge to the practices, the practices donate their time, and 100% of the money goes to approved children’s charities. Half of the money can be earmarked for your own local charity that you designate.

The Smiles For Life Foundation, which is the charity arm of the Crown Council, sponsors the campaign. They’ve raised $35 million in donations through smile whitening over the last 15 years.

You Will Be Shipped All The Materials You Need

Charity program that supports your practice

It’s Easy for Your Practice to Sign Up and Participate

Click HERE for more information, and to get signed up. There’s a $99 charge from the Smiles For Life Foundation to help offset the printing and shipping costs of the campaign materials (they don’t use any of the donated money designated for children to pay for the campaign materials).

4 Reasons You Should Do This

1. Top-of-Mind Awareness for Your Practice

Harness social media’s power. Smiles For Life is a great way to create stories that spread about your practice.

2. It’s Win/Win

Your practice wins with a turnkey charity program that’s easy to promote and execute. Needy kids win around the world and in your community if you choose a local charity partner to receive half of the donations.

3. Team Unity

Smiles For Life fosters a giving feeling in your practice that positively impacts both team members and patients. A “doing good” component in your practice is just good business.

4. New Patients

Smiles For Life is an opportunity to have prospective new patients visit your practice through whitening – providing the chance to show what an awesome practice you are, and how much you love your patients.

Online Support

At My Social Practice, we’ve been supporting Smiles For Life for many years. During the four-month campaign, we will send you a weekly email full of great ideas for promoting your practice and raising donations, along with the graphics and online content you need to be successful.

Thanks, in advance, for helping kids in need.

Click HERE for more information, and to get signed up.

Jack Hadley

About Post Author

Jack Hadley

Jack Hadley is a founding partner at <a href="http://mysocialpractice.com">My Social Practice.</a> He has developed the curriculum for, and teaches, an MBA Social Media Marketing course at BYU’s Marriott School of Management in Provo, Utah. Jack is also the founder of the Utah Valley Social Media Club. An award-winning copywriter and former ad agency creative director, Jack has a rich background in all aspects of the creative process.
http://www.mysocialpractice.com
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