Dental industry news, trends and information from Patterson Dental.
Are you looking to grow your dental practice without spending a fortune? According to research by acclaimed marketing and sales platform Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating that their efforts increased traffic […]
We monitor, analyze and obsess over dental marketing posts all day long. The goal? To determine what content is most effective in helping practices thrive. We learn a lot – and we’re passionate about sharing what we learn with the dental industry, and implementing what […]
Have you been looking for a fresh approach to marketing whitening in your practice? My friend and prominent dental practice consultant, Gary Takacs, often refers to teeth whitening as a “gateway service” that leads to more interest in other restorative and cosmetic dental services your […]
One of the things that I really love about my job is the opportunity I have to visit face-to-face with so many dentists, orthodontists, and team members around the country. This last week I spoke at the Southwest Dental Conference in Dallas, did a social […]
These days every dental practice using Facebook is looking for more effective ways to get Likes, comments, and shares on their posts. Download These 5 Free Challenges… They Work! These proven social media “challenges” are fast and easy, fun for your team, and super engaging […]
Yelp is a touchy topic to tackle. Emotions and opinions about Yelp’s platform are all over the map. I’d like to cover one little sliver … how Yelp can help your practice. Yelp’s Prominence Have you noticed lately the prominent role Yelp is playing in […]
As most of you know by now, Facebook has undergone (and continues to undergo) a huge transformation in the way it handles business pages. Facebook has moved aggressively to a “pay-to-play” model. They’re tight lipped with their stats, but estimates are that they’re currently only pushing your […]
There is no perfect strategy that fits for every social media platform. That’s why we encourage our clients to understand the subtleties of each social media tool and think about them independently. What works for a dental practice’s Facebook page may not work on Twitter. […]
Have you heard of Smiles For Life? Each year, March through June, over 500 dental practices throughout North America whiten teeth to raise donations for seriously ill, disabled, and underprivileged children in their own local communities and around the world. All of the professional whitening […]
This week the American Dental Association released their new book, The Practical Guide to Internet Marketing. I was flattered that they asked me to author one of its chapters. The publication’s purpose is to familiarize dental professionals with the many facets of Internet marketing. Partial […]
If you’re a frequent reader of Off The Cusp, then you’ll know we cover a lot of topics and hear from a lot of different contributors who have a huge range of experiences in the dental industry. I manage this blog, and was curious to […]
Are you utilizing Instagram to help market your dental practice? If not, now may be a great time to start! There are only a few simple DOs and DONTs to keep in mind and you’ll be up to speed in no time. Did you know […]
Are you pinning yet? Hope so. Pinterest can be a useful tool in your dental marketing toolbox. If not, here’s an important concept to remember: Your first question should NEVER be, “How can we use Pinterest to sell dentistry?” Rather, it should be, “How can […]
For five years now, we’ve been coaching hundreds of client practices and thousands of other dental practices on the merits of nurturing patient relationships online. Doing so is certainly a foundational cornerstone for effective social media marketing. However, as important as that is, it isn’t […]
How does social media marketing help spread the word about your practice? Often, it starts by doing good—then, sharing those “stories that spread”. And here’s an awesome example happening as we speak. Many of you have now seen, or heard about, the ALS Ice Bucket […]
A Costco cup of coffee costs $0.50. Down the street at Starbucks you’ll pay six times that much. Have you ever heard people walk into Starbucks and ask them to sell their cup of coffee for the same price as Costco’s? Probably not. Starbuck’s customers […]
I was recently impressed with a blog post authored by Giselle Abramovich at Adobe entitled, “Make the Shift from Digital Marketing to Marketing in a Digital World.” Here’s a quote from that article: “Savvy marketers … have begun to think of all marketing as digital […]
I learned an important marketing lesson once from marketing guru Seth Godin. It seems to me that it has great application to dental marketing. Marketing is such an inexact science – especially for a small business like a dental practice that doesn’t have a team […]
Chris Brogan wrote a book last year entitled, “The Impact Equation” in which he introduced the term “Echo” as part of effective social media marketing strategy. For a dental practice’s purpose, Echo can be defined as finding and sharing common experiences with patients and prospective […]
Sound crazy?! Doesn’t social media take place online?! Hold on, Bucky… I’m getting there! …It Starts In Your Practice! That’s right. Effective dental social media marketing doesn’t start online—it starts in your practice! And it starts with your team! Then, it moves online. Have you […]
Your practice is likely already harnessing Facebook’s power as part of your marketing efforts. Congratulations! As you do so, here’s an important thing to keep in mind… Facebook’s content stream is always pushing your content down. Keeping it alive in a fan’s newsfeed is a […]
One-Click Download Your Complete, Turn-Key Program Have you ever sponsored a candy buyback program right after Halloween? If not, this is the year to try one! If so, here are some awesome free, downloadable materials you can use to make your event even more successful […]
Where are you in the life cycle of your dental practice? Are you a start-up? A mature practice? A preparing-to-transition practice? In every case, there are important, easy-to-execute strategies that can help make the transitioning period shorter and the valuation and potential selling price of […]
Always on the lookout for fresh Facebook post ideas that elicit great engagement from your patients and prospective patients? Here’s an idea that seems to work every time. Think about something in your community that people will have varying opinions about. It’s probably best (as […]
The temptation in dental practice marketing is to always be looking for the latest, greatest tool or trick – the silver bullet that will attract herds of new patients, eliminate attrition and exponentially grow practice equity. But typically results don’t come this easy. Long ago, […]
If you’re like most dental practices (or any business) using Facebook, you’re likely always looking for fresh ideas to better engage with your fans. Here’s one that’s super simple, yet nearly always gets some great responses. Change your cover photo once in a while! Yesterday, […]
New to Twitter? Does the thought of adding Twitter to your practice’s social media marketing toolbox scare you? Don’t worry! It’s not as overwhelming as you may think – as long as you understand Twitter’s objectives in dental marketing, and take it in baby steps. […]
Social media marketing in your dental practice is fueled by one-to-one relationships. Unlike traditional marketing, success is typically realized through connections with small numbers of patients and prospective patients, combined with great strategy, interesting content and passion. In our experience working with hundreds of dental […]
Dr. Edward Banas and his team at Ocean Springs Dental in Ocean Springs, Mississippi are heroes. When a special-needs boy was bullied and beat up at school, they stepped up to help repair the damage to his teeth at no cost to the family. In […]
This short post makes one assumption up front – that you at least know a little bit about Pinterest and may be using it personally. If not, you can get up to speed by watching this 90-second video. Now that you have a little foundation, […]