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The Biggest Mistake You’re Making on Facebook
Dental Practice Management Dental Practice Marketing Dental Technology Practice Lifestyle Social Media

The Biggest Mistake You’re Making on Facebook

Jack HadleyJack Hadley Jack HadleyNovember 16, 2015November 16, 2015
Our research continues to show that the two biggest turnoffs that occur when a prospective new patient checks out a practice’s Facebook page for the first time, both revolve around...
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A Turnkey Charity Program That Promotes Your Practice AND Helps Kids
Dental Practice Marketing

A Turnkey Charity Program That Promotes Your Practice AND Helps Kids

Jack HadleyJack Hadley Jack HadleyFebruary 16, 2015February 11, 2015
Have you heard of Smiles For Life? Each year, March through June, over 500 dental practices throughout North America whiten teeth to raise donations for seriously ill, disabled, and underprivileged...
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Top 10 Blog Posts of 2014
Dental Practice Management Dental Practice Marketing Eaglesoft Patterson Dental Social Media

Top 10 Blog Posts of 2014

Tara O'ConnorTara O'Connor Tara O'ConnorDecember 31, 2014December 18, 2014
If you’re a frequent reader of Off The Cusp, then you’ll know we cover a lot of topics and hear from a lot of different contributors who have a huge...
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Is Your Social Media Supporting Your Marketing Funnel?
Dental Practice Marketing Social Media

Is Your Social Media Supporting Your Marketing Funnel?

Jack HadleyJack Hadley Jack HadleySeptember 22, 2014November 3, 2014
For five years now, we’ve been coaching hundreds of client practices and thousands of other dental practices on the merits of nurturing patient relationships online. Doing so is certainly a...
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Learning About Dental Marketing From A Bucket Of Ice
Dental Practice Marketing Social Media

Learning About Dental Marketing From A Bucket Of Ice

Jack HadleyJack Hadley Jack HadleyAugust 18, 2014August 18, 2014
How does social media marketing help spread the word about your practice? Often, it starts by doing good—then, sharing those “stories that spread”. And here’s an awesome example happening as...
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Social Media Helps Move Your Practice Away From Commodity Dentistry
Dental Practice Marketing Social Media

Social Media Helps Move Your Practice Away From Commodity Dentistry

Jack HadleyJack Hadley Jack HadleyJuly 21, 2014July 21, 2014
A Costco cup of coffee costs $0.50. Down the street at Starbucks you’ll pay six times that much. Have you ever heard people walk into Starbucks and ask them to...
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Today, All Dental Marketing Is Digital Marketing
Dental Practice Marketing Industry Events

Today, All Dental Marketing Is Digital Marketing

Jack HadleyJack Hadley Jack HadleyJune 16, 2014June 13, 2014
I was recently impressed with a blog post authored by Giselle Abramovich at Adobe entitled, “Make the Shift from Digital Marketing to Marketing in a Digital World.” Here’s a quote...
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Dental Practice Marketing

Marketing Sluggish? Go One Arc Deeper

Jack HadleyJack Hadley Jack HadleyApril 21, 2014April 21, 2014
I learned an important marketing lesson once from marketing guru Seth Godin. It seems to me that it has great application to dental marketing. Marketing is such an inexact science...
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“Yes, I’m Busy. And Yes, I Care.”
Social Media

“Yes, I’m Busy. And Yes, I Care.”

Jack HadleyJack Hadley Jack HadleyMarch 17, 2014March 17, 2014
Chris Brogan wrote a book last year entitled, “The Impact Equation” in which he introduced the term “Echo” as part of effective social media marketing strategy. For a dental practice’s...
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Effective Dental Social Media Marketing DOESN’T Start Online…
Dental Practice Marketing Social Media

Effective Dental Social Media Marketing DOESN’T Start Online…

Jack HadleyJack Hadley Jack HadleyJanuary 20, 2014February 26, 2014
Sound crazy?! Doesn’t social media take place online?! Hold on, Bucky... I’m getting there! ...It Starts In Your Practice! That’s right. Effective dental social media marketing doesn’t start online—it starts...
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Re-Sharing Important Wall Posts on Your Facebook Page
Dental Practice Marketing Social Media

Re-Sharing Important Wall Posts on Your Facebook Page

Jack HadleyJack Hadley Jack HadleyNovember 18, 2013November 18, 2013
Your practice is likely already harnessing Facebook’s power as part of your marketing efforts. Congratulations! As you do so, here’s an important thing to keep in mind... Facebook’s content stream...
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Raise Practice Awareness Through Post-Halloween Sweet Swap
Dental Practice Marketing

Raise Practice Awareness Through Post-Halloween Sweet Swap

Jack HadleyJack Hadley Jack HadleyOctober 21, 2013October 18, 2013
One-Click Download Your Complete, Turn-Key Program Have you ever sponsored a candy buyback program right after Halloween? If not, this is the year to try one! If so, here are...
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Dental Practice Marketing Social Media

Dental Social Media Marketing Success White Paper

Jack HadleyJack Hadley Jack HadleySeptember 12, 2013September 11, 2013
Is your dental practice just getting started with social media marketing? Or perhaps you’re already using a few tools like Facebook, but you’re looking for some fresh approaches and ideas?...
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Building Dental Practice Value Through Social Media Marketing
Dental Practice Marketing Social Media

Building Dental Practice Value Through Social Media Marketing

Jack HadleyJack Hadley Jack HadleyAugust 12, 2013August 28, 2013
Where are you in the life cycle of your dental practice? Are you a start-up? A mature practice? A preparing-to-transition practice? In every case, there are important, easy-to-execute strategies that...
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Dental Practice Marketing Social Media

Position Team Members as Experts in Your Social Media Marketing

Jack HadleyJack Hadley Jack HadleyJune 10, 2013November 3, 2014
Is your dental practice effectively using simple video clips in your dental social media marketing efforts? If not, here’s some great inspiration... Drs. Hammond and Ellis, and their team, are...
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