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When it comes to tooth-whitening products and services, dental practices are able to offer more to their patients than retailers can. Between in-office and take-home whitening solutions, dentists have a solution for every patient.
Yet, according to a study conducted by Mintel, about 70 percent of consumers who are interested in tooth whitening purchase direct from retailers. The study found that only 10 percent of consumers who wanted to whiten their teeth did it in a dental office. On the flip side, 41 percent used whitening toothpaste, 17 percent used whitening mouthwash and 15 percent used whitening strips.
To help counter this trend, Patterson Dental is introducing a new effort that we’re calling “the age of enWHITENment.” Running through January and February, our goal through this effort is to help dentists ensure their patients get the proper results and keep coming back.
Our enWHITENment flyer features our top selling in-office and take-home whitening products, plus two new products: Tanda Pearl, a brand new concept in whitening technology using ionic science to improve the performance of whitening gel; and Sinsational Smile, designed as a maintenance program to be done immediately following a prophy.
These two new items help Patterson offer an even more comprehensive line of whitening products. Our entire team is excited to help dental practices take back whitening business from retailers. Talk to your Patterson representative or browse Patterson whitening products here.
Mike Smurr is the <a href="https://www.pattersondental.com/">Patterson Dental</a> Director of Marketing, Merchandise. Mike began his career with Patterson in 2000, as Milwaukee Branch manager, and held that position until December 2008. During this time, the branch earned Branch of the Year honors twice (fiscal 2001 and fiscal 2003), as well as the Chuck Lottes Award in fiscal 2004 for largest dollar increase in net income over prior year. Mike began his dental career in 1982 as a territory manager for Columbus Dental, serving northern Illinois and Wisconsin. In 1986, he became a marketing manager with Columbus Dental, and was instrumental in transitioning product lines when the company was purchased by Bayer Dental (now Heraeus). From 1989-1990 Mike worked in Germany with the International Marketing team of Bayer Dental. Upon returning to the U.S., he held positions of increasing responsibility, from key account manager to national sales manager. In 1998, Mike became the dental marketing director for Banta Healthcare Products (now TIDI Products), where he advanced to vice president of sales and marketing, responsible for the dental, medical and foodservice business.
In his current role as Director of Marketing, Merchandise, Mike is responsible for the marketing interactions between Patterson Dental and the over 800 manufacturers with whom Patterson works. This includes marketing communications, product submissions, promotional and introductory product campaigns and private label business.
