Dental industry news, trends and information from Patterson Dental.
Dealing with an unhappy patient can be both humbling and frustrating at the same time. Depending on the situation, you may be feeling empathy for them as they vent their frustrations or you might find yourself feeling hostility as they insist upon letting you know […]
As a dental assistant at Children’s Smile Center in Ozark, Mo., Brooke Neill knows that her most powerful tool for improving patients’ oral health is not a prophy angle or scaler – it’s education. Brooke begins each appointment by getting to know the child and […]
[Verse] Just shoot for the stars If it feels right Then aim for my heart If you feel like And take me away, make it okay I swear I’ll behave The words above might look like something from a slow, moving, country song … right? […]
When I talk with doctors who have invested in A-dec chairs, I frequently hear: “My patients are so comfortable they fall asleep,” or, “One patient asked me if she could buy one for her house.” A-dec chairs are just that comfortable. But it’s not just […]
At the Children’s Smile Center in Ozark, Mo., Carrie Burke understands that the fundamentals of a successful business include happy employees who have the resources and support they need to do their job, plus happy customers who refer other customers. It’s that understanding that makes […]
As product manager at Sirona, Joe Goldstone is responsible for knowing all the ins and outs of all of their platforms. Recently, he took the time to discuss the Schick 33 sensor. This is a two-part series, the second of which will be appearing on […]
One of the new tools in the 4.2 software is the new Incisal Variation tool. Not only can we get great looking anterior proposals with the 4.2 software, we also have the ability to enhance the facials of the software. I was playing around with […]
You have a website. This is good. But, there are questions that need to be considered in order to make sure that your site is doing the very best for your practice. If you haven’t looked over your website with the following tips in mind, […]
A few years ago, Patterson and Sirona started the 3D Summit program to educate the dental community about cone beam technology and its profound impact on the practice lifestyle and the patient experience. We’ve talked a lot about how this investment will increase the productivity […]
Your software is an amazing tool that directly contributes to your patient’s experience. My number one goal when I visit an office is to leave the staff energized and comfortable with their software. I’m not just a “trainer”; I’m a “Technology Advisor.” I educate offices […]
Have your patients posted reviews about your practice? A recent American Express Global Customer Service Barometer survey found that customers are telling more people about their service experiences – both good and bad. On average, people tell 15 others about their good experiences (up from 9 […]
Is your reception area preventing patients from saying yes to treatment? Increase case acceptance in your practice by starting every patient experience off on the right foot. Make a strong first impression and use your space to further educate your patients. Below are six barriers […]
Moisture is the nature of the human body – especially the oral cavity. And while we’ve developed products to restore and protect our natural teeth, we’ve mostly only been able to develop products that work in dry environments. Look at dental sealants for example. Traditional […]
Believe it or not, the difference between your team and a dream team is not far off. The key is perspective. With a few tweaks to your team huddle approach you can turn that bah humbug attitude into an innovative effort. The choice is yours. […]
There are two CEREC parameters that impact the occlusal firmness of our CEREC restorations. Understanding and then calibrating Occlusal Offset and Occlusal Contacts Strength will make all the difference in the quality of our occlusal results. Once mastered, it will be a major clinical theater […]
Your Facebook page success is largely a reflection of how much you talk about it. It’s important to note that Facebook is not a “build it and they will come” marketing tactic. Social media marketing is more like a garden – once you set up […]
The Winter 2013 issue of Patterson Today will feel heavier than usual when it arrives in your mailbox in a few weeks. That’s because we’re including a continuing education magazine with the issue. In fact, each issue of Patterson Today in 2013 will be packaged […]
When we talk about the power of online technologies to transform today’s practice, the discussion often revolves around patient engagement: anything from social media marketing to text message recare notifications to automatic treatment plan follow-ups. But what happens after your current or prospective patient says […]
The dental industry is evolving faster than ever. Everything from the materials and tools we use to the way we operate and market our dental practices is changing. There has never been a more exciting time to practice dentistry. I’m really looking forward to what […]
Social media marketing in your dental practice is fueled by one-to-one relationships. Unlike traditional marketing, success is typically realized through connections with small numbers of patients and prospective patients, combined with great strategy, interesting content and passion. In our experience working with hundreds of dental […]
Last year, we added a multitalented new team member to our Equipment Marketing Department. That’s not his formal title, of course. Devin Firl is our newest marketing specialist, equipment. In his role, Devin works with vendors to create promotions, marketing pieces and awareness for their […]
When it comes to tooth-whitening products and services, dental practices are able to offer more to their patients than retailers can. Between in-office and take-home whitening solutions, dentists have a solution for every patient. Yet, according to a study conducted by Mintel, about 70 percent […]
One of the most vital, if basic, elements of operating a successful practice is effective infection control. Infection control is right up there with “doors” in level of necessity to your practice. Each year, the Organization for Safety, Asepsis and Prevention (OSAP) holds an infection […]
Do you still have the song, “(Everything I Do) I Do It For You” stuck in your head from Paul’s post yesterday? I hope so – because it’s true. Everything we do at Patterson is designed to help you elevate the patient experience and practice […]
Remember the song that those lyrics come from? Bryan Adams sang it … It was the theme song for the movie “Robin Hood: Prince of Thieves” starring Kevin Costner … Have you guessed it yet? Well, if Patterson had a theme song, “(Everything I Do) […]
Here’s a list of some dental events we’ll be at in October. Be sure to come find us; we’d love to talk to you! Alabama 10/12: Birmingham – World Class Ceramic Solutions California 10/10: Long Beach – CEREC Software 4.0 10/18: San Francisco – American Dental […]
This short post makes one assumption up front – that you at least know a little bit about Pinterest and may be using it personally. If not, you can get up to speed by watching this 90-second video. Now that you have a little foundation, […]
Are you on board with Google Plus Business Pages yet? If not, grab your stake … Perhaps you are thinking “Not another social platform to manage! My team barely has time to keep up with Facebook.” Or you may be thinking, “Why set up shop […]
The Verizon Wireless Center in Mankato was the site for the inaugural Minnesota Mission of Mercy (MnMoM) event, held August 17-18, 2012. The goals were simple: treat 2,000 patients and deliver $1,000,000 in dentistry with the help of 1,000 dental volunteer professionals. Patterson Dental, a […]
Do you have Advantage Dollars that will expire on December 31, 2012? If so, don’t miss out on the opportunity to reinvest in your practice. Use your Advantage Dollars toward a new CEREC system, operatory chair or digital imaging system – the possibilities are limitless! […]