After decades of publication, Patterson Today has undergone a complete overhaul, including a brand-new name… Becoming Best Practice In late-winter 2017, Patterson Dental turned the page on its established technology and equipment publication. Since the 1990s, Patterson Today has been a showpiece for industry […]
Tag: branding
DIY Toothbrush Valentines
Valentine’s Day is just around the corner and while most folks will celebrate by passing out chocolates, lollipops, and all manner of sweets, that just wouldn’t be very dentist-like of you now would it? Give the gift your patients expect, nay deserve. Give the gift […]
The Biggest Mistake You’re Making on Facebook
Our research continues to show that the two biggest turnoffs that occur when a prospective new patient checks out a practice’s Facebook page for the first time, both revolve around unceasing self-promotion. Either the practice is autoposting review after review after review to their feed […]
How To Create A Winning Brand On Social Media
Do you think about your brand before you post on social media? In fact, do you know what branding looks like on social media? Some service providers may tell you that a brand means you have a logo and your name in a graphic for […]